(Screenshot via Vimeo)
“Around the Corner” is a PhillyCAM show that offers local social impact leaders the opportunity to share what impact their work is having on the Philadelphia area.
Ads are everywhere there’s media to be consumed — on your TV, in your airwaves, on your smartphone.
Entrepreneur Matt Sawyer realized advertising didn’t need to be a one-way channel. Enter AdWap, or “Advertising with a purpose,” the social enterprise Sawyer cofounded two years ago.
AdWap is an app in which users can watch up to 10 ads per day. With each ad viewed, a portion of ad revenue is donated to an AdWap-selected charity.
In other words, by watching the ads, you’re donating money to a cause you care about — without spending any of your own.
AdWap’s app formally debuted two months ago but has already raised $3,384.95 as of a few days ago, according to the in-app counter.
Learn more in Sawyer’s “Around the Corner” interview with Generocity Editor Julie Zeglen.
PhillyCAM is Comcast channel 66/966 HD/967 and Verizon FIOS channel 29/30 in Philadelphia.