About Generocity - Generocity Philly

About Generocity

Generocity is a local social impact news and events group with a mission of building better communities through smarter impact. We do this through news, events and services. The focus of our reporting and convening is on how nonprofit, social enterprise and other mission groups can maximize their impact. Our audience are funders and leaders of mission organizations who care about maximizing impact.

Founded in fall 2009 by philanthropist Sandra Baldino, Generocity has been published by Technically Media since October 2015. Technically Media is a local niche news organization that publishes social impact site Generocity.org and local tech news network Technical.ly.

Our Staff

Generocity is made of a committed group of young urbanists in the Northeast Corridor.

Cofounder and Business Director

Brian James KirkBrian James Kirk ( @brianjameskirk / Send an email ) Brian James Kirk is Business Director and a cofounder of Technically Media, the publisher of Technical.ly and Generocity. Kirk handles sales, marketing and product development, forging new partnerships, building brand identity and coordinating events and projects. He produces the Philadelphia bike community event Bikeout and lives in the Callowhill neighborhood of Philadelphia.

Editorial Director

Christopher WinkChristopher Wink ( @christopherwink / Send an email ) Christopher Wink is the cofounder and Editorial Director of Technically Media, which publishes Generocity.org and local tech news and events network Technical.ly. In that capacity, he is a lead organizer of Philly Tech Week and Baltimore Innovation Week, among other events that bring smart people together. Previously, he worked for a homeless advocacy nonprofit and was a freelance reporter. He writes frequently about media and entrepreneurship on his personal blog at christopherwink.com and tweets @christopherwink. The Temple University alumnus is a bicycle commuter and resident of the Fishtown neighborhood of Philadelphia.

Editor In Chief

Julie ZeglenJulie Zeglen ( @juliezeglen / Send an email ) Julie Zeglen is Editor of Generocity. Previous to joining the Technically Media team, she served as managing editor of Star Community Newsweekly, a hyperlocal newspaper focused on Philadelphia’s River Wards. The Temple alumna lives in West Philly.

Lead Reporter

Tony AbrahamTony Abraham ( @TonyAbraham / Send an email ) Tony Abraham is Generocity's lead reporter. Formerly a reporter with sister-site Technical.ly, Tony also occasionally writes for Red Bull Amaphiko and WHYY Newsworks. Though he lives on his Twitter timeline, the Temple University alumnus calls Fishtown home.

Technically Media Business Director

Vincent BetterVincent Better ( @ / Send an email ) Vincent Better is the Senior Business Manager for Technically Media. Previous to joining the team, he served as an independent consultant and the VP of Digital Solutions at Pennlive.com, one of the leading digital properties in the state of PA. His strategy experience transcends both national brands and small, local businesses. The native of Baltimore and Temple alum also enjoys cycling and live music.

Client Success Manager

Alisha MirandaAlisha Miranda ( @ / Send an email ) In July 2015, Alisha Miranda became the first Client Success Manager at Technically Media, the local network of tech news sites and events. Before Technically, she spent nearly a decade as a digital content strategist in New York. She is passionate about digital marketing and media developed for businesses that value diversity, culture and authenticity.

Business Coordinator

Aileen ConnollyAileen Connolly ( @ / Send an email ) Aileen Connolly joined Technically Media as Business Coordinator in September 2016. She has five years of business development experience, and is passionate about forming meaningful partnerships through creative solutions. She enjoys spending time with family and friends, rooting on the Pitt Panthers and continuing her personal quest to find the best garlic knots in Philadelphia.

Product Director

awojawoj ( @anthonywoj / Send an email ) Anthony Wojciechowski joined Technically as Product Director in July 2016. In his role, Anthony leads revenue development and product strategy for the company’s media brands, with oversight of the product, marketing and client success teams. Previously, Anthony served in various leadership roles at Comcast and cofounded the media consultancy POST Digital. Anthony lives in the East Passyunk neighborhood of South Philadelphia with his two basset hound rescues. Anthony’s friends and colleagues know him as “Woj.”

Operations Coordinator

Celeste SumoCeleste Sumo ( @celesteinthecity / Send an email ) Celeste Sumo is a graduate of Temple University with a degree in American Studies and History. After college she traveled across America doing community service and volunteerism. She loves team building activities and making new friends. In her spare time, Celeste can be found hula hooping in her backyard, hanging out at the public library, and becoming the social activist she always wanted to be.

Operations Manager

Kristy HumesKristy Humes ( @kristykrinks / Send an email ) Kristy Humes is the Operations Manager for Technically Media. Previously she held positions in Business Management and Operational Development for a variety of creative and technology focused organizations. Kristy is passionate about utilizing her diverse skill set to develop innovative business processes and create efficiency to enhance the experience of its members. When not color coding spreadsheets, Kristy can be found reading, concocting DIY projects and enjoying the many cultural delights Philadelphia has to offer.

Marketing Manager

Jeanette LloydJeanette Lloyd ( @Jah_Netti / Send an email ) Jeanette Lloyd is the Marketing Manager at Technically Media where she focuses on Events Marketing, Audience Development for Editorial and Product Marketing for Sales and the Business teams. She thrives on making connections that spark. Jeanette draws experience from the corporate (Red Bull NA) and nonprofit (Media In Neighborhoods Group) worlds. Jeanette has always been involved with innovative, creative endeavors in events, music, performance, art and cinema.

Product Manager

Cary BetagoleCary Betagole ( @ / Send an email ) Cary Betagole is the Product Manager at Technically Media. Originally from Cincinnati, he is interested in how financially sustainable media can help build stronger communities.


Valerie HokeValerie Hoke ( @valperiepal / Send an email ) Valerie Hoke is a freelance writer and contributor to Technical.ly Philly and Generocity. Originally from Phoenix, Ariz., she spends her time tweeting about space and carving out a spot in her new home of Philadelphia.

Tivoni DevorTivoni Devor ( @tivonidevor / Send an email ) Tivoni Devor, MBA, has spent his entire career in the nonprofit sector. While working for diverse institutions in many roles, Tivoni has often found himself developing earned revenue models and designing strategic partnerships. Tivoni currently works as the Manager of Partnerships and Outreach at the Urban Affairs Coalition, where he helps social entrepreneurs leverage fiscal sponsorship to jumpstart their nonprofit endeavors. Tivoni Devor lives in Point Breeze with his wife Jennifer and daughter Ava. The thoughts and content of his columns are his and his alone.

Peak JohnsonPeak Johnson ( @ / Send an email ) Dominique “Peak” Johnson is a North Philadelphia native and a graduate of The Community College of Philadelphia and Temple University. His writing began in 2002 when he worked for the Project HOME's publication, The North Philly Metropolis. Currently, Johnson contributes to Geekadelphia, The Nerd Convocation, The Huffington Post and Water Online.

Nick Gandolfo-LuciaNick Gandolfo-Lucia ( @ / Send an email ) Nick Gandolfo-Lucia is a filmmaker and freelance journalist living in West Philadelphia. His work has been featured on Generocity and FloTrack, and he was recently an intern on WHYY's Friday Arts. He uses his free time to dream up experimental films about illness and narrativity.

Melissa SkolnickMelissa Skolnick ( @ / Send an email ) Melissa Beatriz Skolnick is a writer and documentary filmmaker who believes in the power of cultural organizing. Since 2010, she has been working with nonprofits and arts organizations throughout Philadelphia, while using a range of tools for community building and storytelling.

Melissa RoweMelissa Rowe ( @ / Send an email ) Melissa A. Rowe, M.Ed., is founder of Capture Greatness! — A Scholarship Writing & College Coaching Initiative. A writer, educator, and entrepreneur, when she’s not working with students, Melissa lends her expertise to other socially conscious entrepreneurs. She’s a Philadelphia native who holds two Temple degrees and has a huge heart for passion projects. You can find Melissa on LinkedIn or in a local bakery ordering cupcakes.

Melissa OstroffMelissa Ostroff ( @ / Send an email ) Melissa Ostroff is a policy communications strategist and freelance writer. Melissa currently works in the Division of Health Policy at the University of Pennsylvania’s Perelman School of Medicine and previously served as communications director to State Senator Art Haywood. Prior to her work in communications, Melissa assisted low-income Philadelphians seeking affordable immigration, housing and family legal services.

Max MarinMax Marin ( @ / Send an email ) Max Marin is a Philly-based journalist and editor. H​e has written for​​​​​ AL DÍA News, the Philadelphia Inquirer, PlanPhilly and other​ ​local ​publications​​. ​He previously worked in the Middle East​.​

Maggie HeffernanMaggie Heffernan ( @ / Send an email ) Maggie Heffernan is a freelance journalist who frequently writes about disability issues. While attending Haverford College she served as the editor-in-chief of its student-run newspaper, The Clerk. A Boston native, she spends her free time following the Red Sox and sipping Dunkin Donuts iced coffee.

Lian ParsonsLian Parsons ( @ / Send an email ) Lian Parsons is a journalism student at Temple University and former assistant news editor for The Temple News. The Boston native is a cat, poetry and Beyonce enthusiast.

Lansie SylviaLansie Sylvia ( @fancylansie / Send an email ) Lansie Sylvia is a Philadelphia-based engagement expert specializing in community activation and millennial philanthropy. She is the program director of Next Stop: Democracy!, a public art project that increases civic engagement. An active supporter of the arts, Lansie is the founder of Philly Give & Get and current secretary of the Charlotte Cushman Foundation. She holds an M.S. in Leadership for Social Change from the University of Pennsylvania’s School of Social Policy and Practice.

Justine HaemmerliJustine Haemmerli ( @ / Send an email ) Justine Haemmerli is a coach, consultant, board member, community organizer, facilitator, professional listener and writer. She owns Pedalogical, a company that convenes communities around social good and helps nonprofits to retain and nurture their staff and volunteers, and is the founder of Make it Right PHL, a community of over 2,000 Philadelphians working on social justice initiatives across the city.

Juliana Reyes ( @ / Send an email ) Juliana Reyes became Technical.ly's associate editor after reporting on the Philadelphia tech scene for four years. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

Emily ScottEmily Scott ( @ / Send an email ) Emily Scott is a journalism student at Temple University and the features editor of the student-run newspaper, The Temple News. She was an editorial intern for Metro Éireann, a Dublin multicultural newspaper. You can usually find her with a cup of coffee in her hand or at a concert in the city.

Donte KirbyDonte Kirby ( @ / Send an email ) Donte Kirby is a writer born and raised in Philadelphia, and writes for publications such as Jump Philly, Technical.ly Philly and Philadelphia Weekly primarily as a reason to get out the house. See some of the reasons he's left the house at dontekirby.com.

Andrew ZaleskiAndrew Zaleski ( @ / Send an email ) Andrew Zaleski is a freelance journalist in Philadelphia. Before moving to here in June 2014, he was a contributing writer to Technical.ly Baltimore, Baltimore City Paper and a Tech Check commentator for WYPR 88.1 FM, Baltimore city’s National Public Radio affiliate. He has written for The Atlantic, Outside, Richmond magazine, Washington City Paper, Baltimore magazine, Baltimore Style magazine, Next City, Grist.org, The Atlantic Cities and elsewhere.

Alaina MabasoAlaina Mabaso ( @ / Send an email ) Alaina Mabaso is a freelance journalist and editor who makes Philadelphia her classroom, working with outlets such as WHYY's NewsWorks and Flying Kite Media. She's the associate editor of Broad Street Review, and when her editors go to bed, she blogs at alainamabaso.com.

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