REPORTS TO: Director of Sales and Business Development POSITION SUMMARY: The top priority of the Account Executive is to secure advertising sales and sponsorships consistent with the station’s programming, company and individual financial objectives.
The Account Executive is responsible for presenting WURD and our On-Air, On-Line and In the Community brand as a viable marketing resource to clients. You will also commit to effectively providing first class service to those accounts while representing the station in a professional manner through all sales situations.
Specific Job Duties include (but not limited to):
Responsible for meeting and exceeding monthly and annual sales goals and projections
Assist with growing Company revenue by developing and implementing marketing strategies that generate short, intermediate and long-term revenues through advertising, and event sponsorships.
Responsible for development and implementation of client presentations and client services that could include remote broadcasts, event management and on-site program support
Responsible for creating and implementing new business initiatives to expand existing client spending while attracting new accounts
Collaborate with Executive Management for developing strategic partnerships and other selling relationships with outside organizations
Attend regularly scheduled meetings as outlined by Management
Provide written reports on sales activity and other additional reports as requested
Works with Programming to ensure client compliance with station standards relating to client on-air activity
Consistent accuracy in all sales contracts and trafficking instructions
Responsible for collecting and turning in all monies assigned to your specific account responsibilities
Assist in creating PR and Marketing Programs to enhance the image and expand the audience of WURD Radio as requested by management
Team Player who understands and embraces company initiatives and budget goals
All other related duties as assigned
Qualifications: Must have at least 2 years prior experience in Direct and Corporate level business Sales/Marketing. Prior experience in Broadcast/Sales/Marketing and media-related fields a plus. Must be results oriented and committed to creating new business opportunities. Must have excellent oral, interpersonal and written communication skills with great follow up. Must have valid driver’s license, reliable automobile and automobile insurance. An entrepreneurial spirit is a plus!
WURD is the only African-American owned and operated talk radio station in Pennsylvania, and one of few in the country. WURD serves as the heartbeat and pulse of Philadelphia’s African-American community by providing information and solutions that educate, uplift and inspire. Since our inception in 2003, we have also prided ourselves on being a strong voice for the issues that matter.
Taking a multimedia approach – on-air, online and in the community – WURD has extended its reach as a curator-source of content supporting progressive Black thought and activism locally, regionally, and nationally. From mayoral races to presidential elections, from the street corner to the corner suite, WURD has tackled the hard issues as an influential, respected and powerful voice in the marketplace.
New jobs. Your inbox. Every week. Get it.