TreePhilly Celebrates Annual Tree Giveaway with Creative Ad Campaign

If you happen to explore snow-covered Rittenhouse Square this weekend, look up into the trees to see love-themed posters from the Department of Parks & Recreation’s TreePhilly program.

The messages are designed to raise awareness about TreePhilly’s seasonal tree giveaway, which begins Friday, February 14, right in time for Valentine’s Day.

Since 2008, the City of Philadelphia’s TreePhilly program has given out trees free of charge to private residents. The latest count by the city claims that 100,000 trees have been planted in the last five years through a combination of the Yard Tree Program and volunteer efforts.

And if you don’t feel like trekking out into the snow, check out these photos from TreePhilly:

Photos via TreePhilly Flickr account