HollabackPHILLY Launches New Anti-Street Harassment Campaign - Generocity Philly

Apr. 3, 2014 10:24 am

HollabackPHILLY Launches New Anti-Street Harassment Campaign

HollaBACKPhilly, a project of Feminist Public Works, launched its new transit ad campaign on Tuesday. It’s a new, expanded transit ad campaign with a total of 25 ads in the interior of subway cars, on the subway platforms, and in bus shelters across the city. “We decided to do the campaign as a transit campaign […]

hollaback

HollaBACKPhilly, a project of Feminist Public Works, launched its new transit ad campaign on Tuesday. It’s a new, expanded transit ad campaign with a total of 25 ads in the interior of subway cars, on the subway platforms, and in bus shelters across the city.

“We decided to do the campaign as a transit campaign because we really wanted to reach  people where they are in public spaces,” said Anna Kegler, deputy director of Feminist Public Works and HollabackPHILLY.

The first week of April is Anti-Street Harassment Week and April is Sexual Assault Awareness Month. The advertisements are designed to familiarize the public with the term “street harassment” (gender-based harassment by strangers in public spaces) and define it as a solvable problem.

“We want people to start thinking about street harassment as something that’s actually stoppable, something that’s not inevitable,” Kegler said.

This campaign is an expansion of the small 6-advertisement pilot campaign that HollabackPHILLY launched on April 1, 2013 in the Philadelphia subway system, which ran with the minimum allowable budget for a transit ad campaign in Philadelphia. SEPTA kept the ads up in the subway for an extra month.



“It went viral and was really successful and created a lot of conversations,” Kegler added. The campaign garnered over over 136,000 tumblr reblogs, and was a finalist for the 2014 Avon Communications Awards. This year’s campaign was featured on BuzzFeed and viewed over 39,000 times.

From our Partners

“The bottom line for me personally, and I would say for us as a group too, we’re so excited to get the messages into public spaces where people will see them,” Kegler said. “So you don’t have to have a Facebook friend who shares it or follow a feminist Facebook page. People will just encounter the messages in space and all kinds of people will hopefully have different conversations about them.”
Anti-Street Harassment Week continues with events happening throughout the city: 
-30-
LEAVE A COMMENT

From our Partners

Celebrating 10 years of POWER, Bishop Dwayne Royster looks to the future with a new sense of urgency

UPenn faculty calls on board of trustees to reverse their position on PILOTs at meeting tomorrow

The Douty Foundation announces it will cease to be a private foundation by the end of 2021

SPONSORED

Generocity Philly

Be the leader to bring a 26-year mission into the future in Chester County

Boothwyn, PA

Daudlin Search

Chief Operating Officer – CAADC

Apply Now
Philadelphia

ArtWell

Executive Director

Apply Now
Philadelphia, PA

SteegeThomson Communications

Creative Content Coordinator

Apply Now

White allies: I have a question for you

What if we could all remember the power of art?

Black artists explore the legacy of slavery and issues of justice through BSR

SPONSORED

Generocity Philly

Village of the Arts seeks to deepen and scale its impact as it reflects on its legacy

Remote considered for some areas

Institute for Market Transformation

Development Manager

Apply Now
Philadelphia, PA (Hybrid Role)

Temple University Career Center

Senior Career Coach

Apply Now
Philadelphia, PA

Youth Sentencing & Reentry Project (YSRP)

Reentry Coordinator

Apply Now

Sign-up for daily news updates from Generocity