Biz Journal: Rooster Soup Company just raised $150,000 - Generocity Philly

Funding

Jul. 23, 2014 11:33 am

Biz Journal: Rooster Soup Company just raised $150,000

This story was originally published in the Philadelphia Business Journal Rooster Soup Co., a joint venture between Federal Donuts and Broad Street Ministry, reached its fundraising goal of $150,000 this week. With only four days left in the funding period, Rooster Soup Co. is boasting more than 1,300 backers, $158,464 in pledged funds and Philadelphia Mayor […]

This story was originally published in the Philadelphia Business Journal

Rooster Soup Co., a joint venture between Federal Donuts and Broad Street Ministry, reached its fundraising goal of $150,000 this week.

With only four days left in the funding period, Rooster Soup Co. is boasting more than 1,300 backers, $158,464 in pledged funds and Philadelphia Mayor Nutter vouching on its behalf. Now the company is stretching its goal to $200,000.

It plans to use the unused chicken parts from Federal Donuts to create soup stock for at least one new retail restaurant. Rooster Soup Co. then plans to donate 100 percent of its profits, after operating costs, to The Broad Street Ministry’s Hospitality Collaborative.

Last week the business released a teaser menu with some proposed flavors. It included tantalizing options such as “Pastramen” and Chicken Noodle Pho.

“It’s important to get people excited about the concept by showing them what they could be eating if they make the Kickstarter successful,” said Felicia D’Ambrosio, co-founder of Federal Donuts and director of communications for CookNSolo.

“One of the coolest things about crowdfunding websites, like Kickstarter, is that there is a built-in proof of concept — especially when your goal is large enough. If people aren’t into it, they’re not going to back you,” D’Amborsio said.

Steve Cook, co-founder of Federal Donuts said that going from the idea phase to execution is helping the team learn new lessons.

“The original thought was, let’s make great soup out of this [extra chicken] and places like Broad Street Ministry would be more than happy to open their back door and see five-gallon buckets of chicken soup piled outside … which we learned very quickly was a very naive idea,” said Cook.

From our Partners

Even though the co-owners of Federal Donuts hoped to do something with the excess of chicken that typically wound up in landfills, they realized food donations could create more negative effects than positive.

“One of the first things I remember Bill Golderer (founder of Broad Street Ministry) told me was, ‘You wouldn’t believe how many people drop off trash bags filled with ripped t-shirts, underwear, and socks with holes in them and think they’re doing something great. The reality is, they can’t use those so it becomes extra work to get rid of,” Cook said.

Continue reading on the Philadelphia Business Journal

Check out Generocity.org’s story about Rooster Soup Company here

Photo via Philadelphia Business Journal

-30-
LEAVE A COMMENT

From our Partners

Do fundraisers have privileged solutions and strategies?

Women’s Opportunities Resource Center, other local orgs received an incredible $44 million

Money Moves: Valley Youth House, Riverfront North Partnership and other local orgs earned nearly $6M

SPONSORED

Generocity Philly

Systems blocking people from self-sufficiency

Philadelphia, PA

Community Legal Services, Inc

Aging & Disabilities Unit Paralegal- Two (2) Job Openings

Apply Now
Philadelphia

Fairmount Ventures Inc

Research Assistant (Part time)

Apply Now

Impact investing is “poised for serious growth”: Case Foundation’s Kate Ahern

Gethrr: an online community of givers focused on impact

The Merchants Fund is looking for small businesses facing hardship to fund

SPONSORED

Generocity Philly

JEVS+SNHU partnership is creating affordable, flexible degree programs for Philly

Philadelphia

Fairmount Ventures Inc

Project Manager – Consultant

Apply Now
Philadelphia, PA

SteegeThomson Communications

Junior Associate

Apply Now
Philadelphia, PA

Community Legal Services, Inc

Homeownership & Consumer Rights Unit-Staff Attorney

Apply Now

Sign-up for daily news updates from Generocity