TheatreACCESS Offering $5 Tickets and Sparking Community Conversation - Generocity Philly


May 18, 2015 1:30 pm

TheatreACCESS Offering $5 Tickets and Sparking Community Conversation

The Philadelphia Theatre Company program partners with grassroots nonprofits in the area for community programming.

The Philadelphia Theatre Company is piloting its new TheatreACCESS program, designed to help make theatre more accessible to Philadelphians, during the run of its current show, Brownsville Song (b-side for tray).

One of the goals of the TheatreACCESS program is to engage new and non-traditional audiences in live theatre by offering $5 tickets to the company’s shows.

The program allows anyone to purchase tickets over the phone for any showing for just $5. According to Carol Flannery, sales director at Philadelphia Theatre Company, they wanted to  include a ticketing component in the TheatreACCESS program because one of the greatest barriers they felt to getting non-traditional audiences to see live theatre is the price of tickets.

“I’ve had people actually say that to me, ‘Well I don’t feel like I belong here,’ which is very sad to me, because the arts is for everyone,” added Gina Range, director of institutional advancement. She also mentioned that they’re committed to providing opportunities to bring people to the  theater and make theater open and welcome to everyone.

Carrying on the Conversation

The other component of the TheatreACCESS program is creating community partnerships between the Philadelphia Theatre Company and grassroots nonprofits to help carry on conversations about the theme’s in the shows being held by the Philadelphia Theatre Company.

“[We’ve] done partnerships over the years with small grassroots nonprofits where there’s a connection between what they’re doing, the mission of what they’re doing, and the content of something that’s happening on our stage,” said Flannery, adding that while they’ve done community programming for years, they wanted to formalize the program using TheatreACCESS.

One of the goals is to carry on the conversations people were having after the shows in the theatre’s lobby.

“When we observed [people discussing the play], what we wanted to do was give people the opportunity to carry that conversation over if they wanted to get more information,” Flannery added. “What we’re saying to our community partners is we’re trying to create communications paths between you and who you are and our base and who they are.”

For example, the theatre recently held a post-show discussion, “A Community of Survival: Turning Tragedy to Advocacy and Hope,” moderated by Reggie Shuford, the executive director of the ACLU-PA. During the run of Mothers and Sons, its last show, the Philadelphia Theatre Company held a panel discussion at Suzanne Roberts Theatre with the LGBT committee of the Philadelphia Bar Association.

From our Partners

Other nonprofits Philadelphia Theatre Company is partnering with for Brownsville Song that relate to the show’s theme include After School Activities Partnership, Asian Arts Initiative, West Philadelphia Alliance for Children, and more. Theater-goers can  pick up materials from the nonprofits in the lobby of the theatre or read more about them online.

“[TheatreACCESS’s] really an overarching theme of what this theater has always done and continues to do and it just gives us a platform to do it more concisely and to do long lasting partnerships with the people that we work with,” Range added.

Image via Philadelphia Theatre Company


From our Partners

8 nonprofit-themed cocktail recipes for holiday parties from Nonprofit AF

Today is #GivingTuesday! Here are 60 local nonprofit campaigns for you to support

On Thanksgiving and sanctuary: A reflection


Generocity Philly

During Tech in Action Day, all the participants teach and learn

Philadelphia, PA

Healthcare Improvement Foundation


Apply Now
Philadelphia, PA

Philadelphia Works

Grant Writer

Apply Now
1617 JFK Blvd., Suite 1200, Philadelphia, PA 19103

Support Center for Child Advocates


Apply Now

Creating space for this vibrant, passionate community: A Q&A with Sandra Baldino

Talking about the crucial intersection of people and social justice: A Q&A with Mo Manklang

‘Part of what I did was help establish the website as an actual news source’: A Q&A with Alex Vuocolo


Generocity Philly

ECS has been tackling Philly’s social issues for nearly 150 years. Now, its new focus is intergenerational poverty


Planned Parenthood Southeastern PA

Institutional Giving Coordinator

Apply Now
Philadelphia, PA

Community Legal Services, Inc


Apply Now


Accounting & Grants Coordinator

Apply Now

Sign-up for daily news updates from Generocity