This is how nonprofits are using communication tools

If you want to make smarter impact, make smarter use of the tools you already know how to use. Then be aware of how your peers are using them.

Based on data from the  2015 Nonprofit Communications Trends Report, nonprofit consultant and Facebook Marketing for Dummies author John Haydon recently published an infographic outlining nonprofit communications trends for 2016.

The infographic is below, but here are some takeaways:

• The top three social media sites for nonprofits are Facebook, Twitter and YouTube.
• Fifty-nine percent of nonprofits will pay for Facebook advertising in 2016.
• Instagram and LinkedIn have surpassed traditional blogging.
• Yet, websites are still the most important communications channel, besting email and events by 13 and 34 percent, respectively. Websites also the tool most likely to spur internal conflict.
• One third of nonprofits don’t send newsletters.

(Infographic by John Haydon)