MilkCrate is going all in on impact measurement right now - Generocity Philly


May 2, 2016 8:49 am

MilkCrate is going all in on impact measurement right now

The social enterprise is piloting its own tech to measure impact in CSR. It also recently piloted GoodCompany Ventures' Social Impact Projection tool.


(Courtesy photo)

Almost everybody in the social impact space is trying to quantify the actual social impact they’re making. Local social enterprise MilkCrate is trying to build impact measurement into its business model.

The web and mobile app, built to help consumers connect with local sustainable businesses, is currently piloting some new technology called MilkCrate for Communities that helps companies measure Corporate Social Responsibility (CSR) — both externally and internally.

“We’re engaging, tracking and rewarding socially and environmentally impactful behavior of the members of the community,” said founder Morgan Berman. For instance, a company’s employees can use the app to make “more sustainable life choices.”

"We’re engaging, tracking and rewarding socially and environmentally impactful behavior of the members of the community."
Morgan Berman

The new tech also streamlines the volunteering process by connecting users to new opportunities in hopes of increasing volunteer hours.

The number one issue companies have with CSR, Berman said, is metrics and reporting. And, in a way, using the app can be CSR in itself.

“By using a premium version of the app, [employees] are going to be able to have their actions tracked and be rewarded for it,” Berman said. “The company will be able to use those metrics for internal culture sculpting but also external image sculpting.”

Those metrics can shape messaging to help attract talent, investment and partnership opportunities — something MilkCrate itself welcomes. The social enterprise just piloted GoodCompany VenturesSocial Impact Projection model with Investors’ Circle Philadelphia — members recently contributed to the company’s $225,000 raise — looking at projected finances and social impact.

Berman said it was a smooth process for MilkCrate because financial and social impact are so closely aligned within the business model, as the company’s social mission is to shift dollars toward the local sustainability economy.

From our Partners

As for MilkCrate for Communities, Berman said companies are still being signed up for the pilot class, and the technology is set to launch next month. Berman said the company is looking to pilot the technology with any corporation, university, prep school or nonprofit membership group “as close to the city as possible.”


From our Partners

Five-story entrepreneurship hub proposed for 52nd and Arch streets in West Philadelphia

Want to virtually enlist and engage your nonprofit’s stakeholders? This is how

It takes a city: Dispatch from a two-month-old social enterprise


Generocity Philly

Listen to the pitch, then cast your vote for one of seven local nonprofits



Senior Director, Direct Response Marketing

Apply Now
Wilmington, DE

Habitat for Humanity of New Castle Co., Inc.

Marketing Manager

Apply Now
1501 Cherry Street, Philadelphia PA 19102

Community Ventures

Chief Financial Officer

Apply Now

What I’ve learned about creating truly inclusive workplaces and how you can do it too

Nonprofit pros honed their entrepreneurial skills at the recent Tech in the Commons

Making research ‘business as usual’ in impact investing


Generocity Philly

La educación puede ayudar a romper el ciclo de pobreza en El Barrio

Bala Cynwyd, PA 19004

Alliance for Decision Education

Director of Communications

Apply Now
3300 Henry Avenue Philadelphia, PA 19129

Public Health Management Corporation

Clinical Supervisor

Apply Now

Public Health Management Corporation

Special Education Teacher

Apply Now

Sign-up for daily news updates from Generocity