How pretend play can impact kids' literacy - Generocity Philly


May 5, 2016 3:05 pm

How pretend play can impact kids’ literacy

Watch StoryUP! Director Martha Cooney explain during her "Around the Corner" interview.

Martha Cooney of StoryUP!


Around the Corner” is a PhillyCAM show that offers local social impact leaders the opportunity to share what impact their work is having on the Philadelphia area. 

Martha Cooney is in the business of play.

Cooney is the founder and director of StoryUP!, a social enterprise that aims to “inspire and connect with kids through comedy and storytelling to build their literacy skills.” She started the organization when she noticed a connection between her young students’ pretend play and their writing skills. An improviser in real life, she brought together her network of fellow improvisers and comedians to begin incorporating literacy workshops with live, interactive performances of children’s stories.

For our second “Around the Corner” interview, Community Manager Mo Manklang spoke with Cooney about StoryUP!’s partnership with the Free Library, how other youth-oriented organizations can best interact with parents and how StoryUP! measures its own impact.

PhillyCAM is Comcast channel 66/966HD/967 and Verizon FIOS channel 29/30 in Philadelphia.

Watch on Vimeo -30-

From our Partners

Letters to our ancestors

How the pandemic response has failed young people: Unemployment, caregiving and education

How the pandemic response has failed young people: Student debt


Generocity Philly

Be the leader to bring a 26-year mission into the future in Chester County


Regional Housing Legal Services

Postgraduate Legal Fellowship Sponsorship (To Start in Fall 2023)2023

Apply Now
Philadelphia, PA

University of Pennsylvania

Communications and Content Strategist

Apply Now

New report calls for youth-centric approaches to policy

Beyond Literacy: Combining nearly 90 years of history into one org

Darnella Frazier’s video was key to Chauvin conviction. Young people are key to achieving justice


Generocity Philly

Village of the Arts seeks to deepen and scale its impact as it reflects on its legacy


Juvenile Law Center

Senior Communications Associate

Apply Now

Young Audiences NJ and Eastern PA

Development and Special Events Manager

Apply Now

Young Audiences NJ and Eastern PA

Marketing Manager

Apply Now

Sign-up for daily news updates from Generocity