NRG is experimenting with a democratic way of donating $100K - Generocity Philly

Funding

Nov. 29, 2016 2:45 pm

NRG is experimenting with a democratic way of donating $100K

Cast your vote for MANNA, Gift of Life Family House or Community Foundation for the Alleghenies now through Dec. 9.

MANNA is one of three nominees.

(Courtesy photo)

Like many corporations, Pennsylvania-based energy retailer NRG has a corporate philanthropy program. Unlike many corporations, NRG is giving the public a chance to determine which nonprofits that program will support.

The company just launched a new charitable giving program called NRG Gives in time for #GivingTuesday, and to celebrate the program’s inaugural round of donations, NRG is giving the public a chance to decide where to donate $100,000.

You can vote for one of the following organizations now through Dec. 9, all of which were nominated by NRG employees:

Although the nonprofit with the most votes will take home $100,000, NRG has committed to donating $10,000 and $5,000 to the other two nonprofits based on voting totals.

“With the season of giving upon us, it’s the perfect time to raise awareness for each of these three wonderful organizations, and just as importantly to engage our friends in the community,” said Mike Starck, general manager, NRG Retail East Region. “We encourage everyone to take a brief moment to vote often for one of these nonprofits – it’s as simple as clicking your selection online, all to give a big boost for even bigger causes.”

NRG isn’t new to corporate philanthropy. The company has donated to charities before in various ways (the company’s media flag football game is one of those ways, and, full disclosure, this year’s game enabled this reporter to donate NRG funds to Save the Children Syria and Children’s Hospital of Philadelphia).

NRG Gives has experimented with the democratic online donation process before in Texas, but never in the Northeast. Given Pennsylvania is where the company has most of its customers, a process that allows those customers to guide charitable donations just makes sense.

From our Partners

-30-
LEAVE A COMMENT

From our Partners

Want to build skills to tell the story of your organization’s impact? Join the RISE Partnership’s Readiness component

Nonprofit AF: Stop expecting nonprofits to merge. It’s annoying

What the $25 billion the biggest US donors gave in 2020 says about high-dollar charity today

SPONSORED

Generocity Philly

Inscripción Doble en Congreso: Lo que trae el futuro

1515 Arch Street Philadelphia, PA 19102

City of Philadelphia, Rebuild

Director of Evaluation and Learning

Apply Now
Remote; from home office

New Horizons Senior Center

Communications Assistant

Apply Now
Philadelphia and Bala Cynwyd

JFCS of Greater Philadelphia

Youth Engagement Program Coordinator

Apply Now

Don’t delay! These 11 opportunities for grants (and more) deadline from late January to early March

Nonprofits helped organize the pro-Trump rally before the Capitol siege – but they probably won’t suffer any consequences

Vu Le: 21 signs you or your organization may be the white moderate Dr. King warned about

SPONSORED

Generocity Philly

Dual Enrollment at Congreso: Where does it go from here?

Philadelphia, PA

United Way of Greater Philadelphia & Southern New Jersey

Chief Knowledge Officer

Apply Now
Philadelphia, PA

Campus Philly

President

Apply Now
Philadelphia, PA

The Pew Charitable Trusts

Senior Officer Pew Fund

Apply Now

Sign-up for daily news updates from Generocity