NRG is experimenting with a democratic way of donating $100K - Generocity Philly

Funding

Nov. 29, 2016 2:45 pm

NRG is experimenting with a democratic way of donating $100K

Cast your vote for MANNA, Gift of Life Family House or Community Foundation for the Alleghenies now through Dec. 9.

MANNA is one of three nominees.

(Courtesy photo)

Like many corporations, Pennsylvania-based energy retailer NRG has a corporate philanthropy program. Unlike many corporations, NRG is giving the public a chance to determine which nonprofits that program will support.

The company just launched a new charitable giving program called NRG Gives in time for #GivingTuesday, and to celebrate the program’s inaugural round of donations, NRG is giving the public a chance to decide where to donate $100,000.

You can vote for one of the following organizations now through Dec. 9, all of which were nominated by NRG employees:

Although the nonprofit with the most votes will take home $100,000, NRG has committed to donating $10,000 and $5,000 to the other two nonprofits based on voting totals.

“With the season of giving upon us, it’s the perfect time to raise awareness for each of these three wonderful organizations, and just as importantly to engage our friends in the community,” said Mike Starck, general manager, NRG Retail East Region. “We encourage everyone to take a brief moment to vote often for one of these nonprofits – it’s as simple as clicking your selection online, all to give a big boost for even bigger causes.”

NRG isn’t new to corporate philanthropy. The company has donated to charities before in various ways (the company’s media flag football game is one of those ways, and, full disclosure, this year’s game enabled this reporter to donate NRG funds to Save the Children Syria and Children’s Hospital of Philadelphia).

NRG Gives has experimented with the democratic online donation process before in Texas, but never in the Northeast. Given Pennsylvania is where the company has most of its customers, a process that allows those customers to guide charitable donations just makes sense.

From our Partners

-30-
LEAVE A COMMENT

From our Partners

‘Your average resident doesn’t understand what a nonprofit board does’: A Q&A with Julie Zeglen

Counting down the top 10 stories of all time at Generocity

SPONSORED

Generocity Philly

Systems blocking people from self-sufficiency

Philadelphia, PA

Community Legal Services, Inc

Aging & Disabilities Unit Paralegal- Two (2) Job Openings

Apply Now
Philadelphia

Fairmount Ventures Inc

Research Assistant (Part time)

Apply Now

Report details the gender gap on boards of Philly’s nonprofit meds and eds

Talking 10 years of Generocity: A Q&A with Technically Media’s CEO Chris Wink

LaSalle University launches the Small Nonprofit Learning Center

SPONSORED

Generocity Philly

JEVS+SNHU partnership is creating affordable, flexible degree programs for Philly

Philadelphia

Fairmount Ventures Inc

Project Manager – Consultant

Apply Now
Philadelphia, PA

SteegeThomson Communications

Junior Associate

Apply Now
Philadelphia, PA

Community Legal Services, Inc

Homeownership & Consumer Rights Unit-Staff Attorney

Apply Now

Sign-up for daily news updates from Generocity