MilkCrate just announced its newest client (psst, it’s Comcast)

Sustainable living startup MilkCrate made a big pivot in 2016, shifting from the “free sustainable lifestyle consumer app” approach it was founded on to becoming B2B software for corporations.

This past November, founder Morgan Berman announced the social enterprise’s first client, Philadelphia University. Then came partnerships with Sustainable Business Network (SBN) and coworking space Benjamin’s Desk (where the company is a member).

Fittingly, Ben’s Desk is where Berman announced the latest addition to her company’s clientele list: Comcast.

“For the last year, we’ve been working on a very special deal. We’ve been having meetings with Comcast,” said Berman. “A few weeks ago it became official.”

Berman said Comcast will be piloting the software with a small, but continually growing group.

“Hopefully, if all goes well, we’ll be on-boarding more and more over the next year.”

Berman was accompanied by SBN’s Wendy Metzgar, impact investor John Moore and his ImpactPHL cofounder Cory Donovan — and, of course, Comcast’s Chief Sustianability Officer, Susan Jin Davis.

“[Berman] is an artist, really, at heart,” said Jin Davis. “Being in business, you can learn business. You don’t have to study business. You can’t learn artistry.”

Moore, who’s been an advisor (and eventually investor) to Berman since the beginning, said he’s “looking forward to many more milestones over the years.”

Talks with Comcast began last March, Berman told Generocity. The social entrepreneur said the pilot with Comcast will allow MilkCrate to get other major corporations excited about coming onboard.