“Around the Corner” is a PhillyCAM show that offers local social impact leaders the opportunity to share what impact their work is having on the Philadelphia area. 

Ads are everywhere there’s media to be consumed — on your TV, in your airwaves, on your smartphone.

Entrepreneur Matt Sawyer realized advertising didn’t need to be a one-way channel. Enter AdWap, or “Advertising with a purpose,” the social enterprise Sawyer cofounded two years ago.

AdWap is an app in which users can watch up to 10 ads per day. With each ad viewed, a portion of ad revenue is donated to an AdWap-selected charity.

In other words, by watching the ads, you’re donating money to a cause you care about — without spending any of your own.

Organizations currently benefitting from AdWap viewership include Penn State’s THON, The Trust for Public Land, Operation Underground Railroad, Project ALS and about 20 more.

AdWap’s app formally debuted two months ago but has already raised $3,384.95 as of a few days ago, according to the in-app counter.

Learn more in Sawyer’s “Around the Corner” interview with Generocity Editor Julie Zeglen.

PhillyCAM is Comcast channel 66/966 HD/967 and Verizon FIOS channel 29/30 in Philadelphia.