Food Moxie is shrinking the number of people it serves — on purpose - Generocity Philly

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Mar. 6, 2017 3:47 pm

Food Moxie is shrinking the number of people it serves — on purpose

The food justice nonprofit knows how hard it is to measure behavior change, so it's going deeper rather than broader.

Jill Fink.

(Screenshot via Vimeo)

Around the Corner” is a PhillyCAM show that offers local social impact leaders the opportunity to share what impact their work is having on the Philadelphia area.


Food Moxie’s legacy aims to be one of quality over quantity.

When the nonprofit affiliate of Weavers Way Co-op in Northwest Philadelphia, which promotes urban agriculture and healthy eating, went through a strategic planning process a few years ago, its leadership decided to shift its programmatic priorities.

“Rather than trying to serve everyone in the city or just trying to serve more people,” said Executive Director Jill Fink, the question became, “how do we have more of an impact on those that are in our programs?”

Learn more about Food Moxie in Fink’s “Around the Corner” interview with Generocity Editor Julie Zeglen.

 

Watch on Vimeo

PhillyCAM is Comcast channel 66/966 HD/967 and Verizon FIOS channel 29/30 in Philadelphia.

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