Garron Gibbs remembers the exact date he decided to leave his first job after college to start working for himself: January 30, 2012.
The move came from realizing he didn’t fit in with the “corporate white collar environment” that existed in the radio station where he worked in sales after graduating from Howard University. Specifically, in 2009, Gibbs witnessed a bunch of layoffs and heard from a manager firsthand the only reason he wasn’t fired was because he didn’t cost as much.
“It wasn’t really a good environment for me to grow, and no one really cared about my professional development,” Gibbs said.
Now, as the founder and one-man team behind local digital marketing agency TwoG Marketing, Gibbs helps small businesses and nonprofits with their web design and lead generation marketing, which is a way of helping businesses tell their stories.
The acronym for TwoG, “The work of God,” is something that Gibbs doesn’t publicize much, but it symbolizes the two main standards of work he wants to set for himself — always do better and do it in a way that helps others.
"I always try to work with companies that are doing something to better the lives of others."
“I always try to work with companies that are doing something to better the lives of others,” he said.
This idea of working with socially conscious companies also extends to what Gibbs wants to eventually do in partnership with nonprofits — teaching web design via WordPress to local youth and citizens in reentry. He’s currently in talks with two nonprofits to start some sort of programming to teach web design skills and how to market them.
Born and raised in Philly, Gibbs knows the often cited connections among crime, unemployment and education, so he feels teaching these skill is how he can do his part to help his community. Gibbs has already co-facilitated and mentored for From Boys to Men, a youth program part of the Wellness of You youth programs started by Universal Companies’ cofounder Faatimah Gamble.
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But the path to starting TwoG, and all of these efforts to help others, definitely had its “crazy ups and downs” for Gibbs, who initially learned about entrepreneurship through a blog he started called Concrete Cakes where he interviewed entrepreneurs. He’s learned a lot since then, but a main lesson he wants to communicate is that you have to grow yourself if you want to help others grow.
“I tell people all the time that you can’t help anyone if you’re barely helping yourself, so you have to constantly challenge yourself to be better so you can help others do the same,” Gibbs said.
Nonprofits interested in starting a web design training program of any sort can contact Gibbs at firstname.lastname@example.org.-30-
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