Philly's new text-to-give campaign is more nuanced than you think - Generocity Philly


Jun. 20, 2017 3:33 pm

Philly’s new text-to-give campaign is more nuanced than you think

The city's Office of Supportive Housing is challenging homelessness organizations to think big.

The power of the internet.

(Photo by Julie Zeglen)

The city’s Office of Supportive Housing issued a rather modern challenge to Philadelphians last week: Instead of giving your change to panhandlers, text $5 to the city.

Several news outlets reported on the initiative, which the city framed as a means of directing funding to essential human services and away from the street drug trade.

But there’s another step, according to OHS spokesperson Joel Avery.

The fundraising goal is $25,000, to be matched by $25,000 OHS has already pledged via the Mayor’s Fund to End Homelessness. Once that amount is reached, a request for proposals will go out asking local homelessness organizations (in OHS’s network or otherwise) for their “brightest and most innovative ways to tackle panhandling,” Avery said.

That means the creation of new programs or the expansion of existing ones that are working.

There’s no set timeline for when the RFP will go out, as it depends on how quickly Philadelphians step up and donate — “the sooner, the better.” Things are off to a modest start: Within the first three days of the campaign’s launch, 133 people had each donated $5, according to Avery.

To donate, text “Share” to 80077.




From our Partners

Why Philanthropy Can’t Overlook the Mayoral Primaries

Creating a Prosocial Emergency Shelter Culture

Can The Promise lift 100,000 Philadelphians out of poverty by 2025?


Generocity Philly

Meet Kim Andrews, new executive director for The Fund for Women and Girls


Youth Sentencing & Reentry Project (YSRP)

Mitigation Specialist

Apply Now

Youth Sentencing & Reentry Project (YSRP)

Director of Development and Communications

Apply Now
915 Spring Garden Street, Ste 103, Philadelphia, PA 19123

Vetri Community Partnership

Chief Operating Officer

Apply Now

Meet the leaders advancing The Promise’s mission to lift Philadelphians out of poverty

Donations, food and God have kept Sunday Breakfast Rescue Mission going for more than 140 years

Safety net policies are helping reduce the number of Americans below the poverty line – but that’s not the whole story


Generocity Philly

Be the leader to bring a 26-year mission into the future in Chester County

Philadelphia, PA

Philadelphia Yearly Meeting

Deputy General Secretary (DGS)

Apply Now

Fairmount Ventures Inc


Apply Now

The Village of Arts and Humanities

Executive Director

Apply Now

Sign-up for daily news updates from Generocity