Rosa's Fresh Pizza, the Center City shop that donates 100 slices per day, is opening a second location - Generocity Philly

Purpose

Jul. 21, 2017 9:40 am

Rosa’s Fresh Pizza, the Center City shop that donates 100 slices per day, is opening a second location

Founder Mason Wartman offers a quick refresher on the pizza shop's pay-it-forward program, plus its defunct sticky note tracking system.

Rosa's founder Mason Wartman with a visiting elementary school class.

(Photo via facebook.com/RosasFreshPizza)

Rosa’s Fresh Pizza has helped many people who are homeless receive a free meal, but it’s also helped many people enrich their lives — take the “visitor’s stories” on Rosa’s website as testimony.

Almost three years ago, Generocity wrote about the sticky note-laden company’s pay-it-forward, $1-per-slice program — now $1.25 — to combat hunger in Philly’s Center City homeless population, a initiative that has since gotten national attention (including from Ellen).

We checked in with Rosa’s founder Mason Wartman this week about what the company has been up to — and, as a refresher, how the pay-it-forward program started.

“It wasn’t until three months after we opened that a customer offered to buy a slice for the next homeless person,” Wartman said. “And I thought that was a cool idea, so we started doing that.” From then on, the program took off with lots of people donating.

That’s where all those sticky notes on the walls came from.

“We would put one up when someone donated and take one down when [someone asked for a free slice]. But the program got to be too big,” he said. “[The] kitchen walls were covered in Post-it notes.”

Around the 500th note, Wartman and co. started using a registrar to keep official track of donations and the slices they were giving away. The now-defunct sticky note system left the lasting impression of inspiration, love, generosity and kindness on both the customers and the people receiving free slices of pizza: The symbolic notes people still leave consist of sayings such as “Believe there is good in the world” and “You’re loved.”

From our Partners

They also motivate the shop’s visitors to donate money to help a person who is homeless have a free slice of pizza. Rosa’s donates roughly 100 slices of pizza a day, Wartman said, with about 150,000 slices of pizza donated over the past three and a half years.

Don’t feel up to commuting to Rosa’s at 25 S. 11th St. to donate? In about a month, Rosa’s will be opening its second store at 40th and Market streets with newer options, such as a salad bar. Stay tuned to the company’s social media for an exact date.

-30-
LEAVE A COMMENT

From our Partners

The GREEN Program is launching an upcycled clothing line

Fulphil is hosting its first pitch competition for student social entrepreneurs

4 unheralded Philadelphia nonprofits doing the tough, on-the-ground work

SPONSORED

Generocity Philly

Nonprofits and startups can win up to $360K at the WeWork Creator Awards

Philadelphia

Maternity Care Coalition

Vice President of External Affairs

Apply Now
Philadelphia, PA

HMS School for Children with Cerebral Palsy

President

Apply Now
The Discovery Center. 3401 Reservoir Drive. Philadelphia, PA. 19121

The Discovery Center

Audubon Apprentice, Volunteer/Community Engagement

Apply Now

5 smart lessons about investing to end poverty in Philadelphia

A quick guide to creating social impact with your personal finances

MilkCrate is now building apps for nonprofits

SPONSORED

Generocity Philly

12 Philly immigrants who are ready to mobilize

2557 N 5th Street, Philadelphia PA 19133

Providence Center

Development Manager

Apply Now
Doylestown

Maternity Care Coalition

Case Manager Elect

Apply Now
123 South Broad Street, Philadelphia, PA 19109

Big Brothers Big Sisters Independence

Major Gifts Officer

Apply Now

Sign-up for daily news updates from Generocity