The inaugural Main Line Day of Giving is May 31, 2018 - Generocity Philly


Oct. 6, 2017 11:54 am

The inaugural Main Line Day of Giving is May 31, 2018

It's like a hyperlocalized #GivingTuesday. Here's how to get in on the planning early.

Toot toot, all aboard the R5.

(Photo by Flickr user jpmueller99, used via a Creative Commons license)

The sixth annual #GivingTuesday is scheduled for Tuesday, Nov. 28, and while it’s probably not too late to plan a kick-ass campaign, it’s definitely not too late to jump on another collective giving day: Main Line Day of Giving.

The inaugural event is happening May 31, 2018, and seeks to harness the collective generosity of one of the wealthiest regions in the country to support the nonprofits along the Route 30 corridor.

Co-organizer Emily Ashinhurst, director of development of Radnor-based nonprofit Help Hope Live, said that loosely includes City Line Avenue as far Malvern and Route 3 to the river, including Conshohocken and Havertown.

“We’ve noticed on days like #GivingTuesday, the little guy tends to get lost,” Ashinhurst said. “We live in an affluent area but I think a lot of people don’t realize there are so many [nonprofits] right in their backyards” to give to them — as many as a thousand, she estimates.

It’d be a 24-hour, hyperlocal crowdfunding campaign modeled after Lancaster County Community Foundation’s Extraordinary Give, which in five years has brought in $22.5 million to more than 500 area nonprofits. The campaign would live on one website via a fiscal sponsor to collect all donations, and donors would have the option to contribute to a specific nonprofit or to the collective pot, to be distributed later. The fundraising goal is TBD.

So far, the planning committee includes reps from over a dozen nonprofits, such as the Bryn Mawr Film Institute, Main Line Animal Rescue and theVillage, plus the community foundations of Delaware, Chester and Montgomery counties and the Main Line Chamber of Commerce.

With seven months left to plan, now is the time for other Main Line orgs to get involved, Ashinhurst said. Want to get in? Email

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