Catch Coded By Kids COO Maggie Deptola in a national LinkedIn campaign - Generocity Philly

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Jan. 10, 2018 12:13 pm

Catch Coded By Kids COO Maggie Deptola in a national LinkedIn campaign

"It happened like you would expect..a casting agent found me on LinkedIn 😂"

Maggie Deptola in LinkedIn's #InItTogether ad.

(Screenshot via YouTube)

Maggie Deptola is getting her 15 seconds of fame.

Tech education nonprofit Coded by Kids’ (CbK) COO is the star of her own 15-second commercial promoting professional networking site LinkedIn, which will air on local television for the next 12 weeks as part of a campaign called #InItTogether.

“I want to increase pathways into tech careers,” she says in the ad. “Who technology serves depends on who creates it. The more voices that we have, the more that we’ll be able to serve different communities of people.”

How’d the technologist get hooked up with the global brand?

“It happened like you would expect..a casting agent found me on LinkedIn 😂,” she wrote in an email. (Fair enough.) After initially thinking the message was fake, Deptola said she took a chance and gave the reps a call. “The next thing I know I have a Skype interview and then a flight booked to LA!”

Deptola filmed a longer interview with the company about how she uses the platform in her work.

“I talked a lot about how I use LinkedIn as someone that works at a nonprofit in a development/partnerships role,” she said. “I do a lot of research — see who I should know (and more importantly, who knows the people I should know) to use this knowledge to setup an introduction to a new potential partner or funder.”

Her commercial will air in Philly and Atlanta across several networks, but she’s been told by LinkedIn to look for it especially during “The Today Show,” “Shark Tank,” SportsCenter’s30 for 30” and NBA and NCAA games.

There’s also an accompanying print campaign on view at SEPTA stops around the city, including the 16th and Walnut bus stop and the Broad Street Line’s City Hall station.

“My goal is to find one of the SEPTA ads and take a pic next to it — how surreal!” she said.

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Full disclosure: Technically Media cofounder and CEO Christopher Wink is on the board of and Coded by Kids. He was not involved in this report.

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