Catch Coded By Kids COO Maggie Deptola in a national LinkedIn campaign - Generocity Philly

People

Jan. 10, 2018 12:13 pm

Catch Coded By Kids COO Maggie Deptola in a national LinkedIn campaign

"It happened like you would expect..a casting agent found me on LinkedIn 😂"

Maggie Deptola in LinkedIn's #InItTogether ad.

(Screenshot via YouTube)

Maggie Deptola is getting her 15 seconds of fame.

Tech education nonprofit Coded by Kids’ (CbK) COO is the star of her own 15-second commercial promoting professional networking site LinkedIn, which will air on local television for the next 12 weeks as part of a campaign called #InItTogether.

“I want to increase pathways into tech careers,” she says in the ad. “Who technology serves depends on who creates it. The more voices that we have, the more that we’ll be able to serve different communities of people.”

How’d the technologist get hooked up with the global brand?

“It happened like you would expect..a casting agent found me on LinkedIn 😂,” she wrote in an email. (Fair enough.) After initially thinking the message was fake, Deptola said she took a chance and gave the reps a call. “The next thing I know I have a Skype interview and then a flight booked to LA!”

Deptola filmed a longer interview with the company about how she uses the platform in her work.

“I talked a lot about how I use LinkedIn as someone that works at a nonprofit in a development/partnerships role,” she said. “I do a lot of research — see who I should know (and more importantly, who knows the people I should know) to use this knowledge to setup an introduction to a new potential partner or funder.”

Her commercial will air in Philly and Atlanta across several networks, but she’s been told by LinkedIn to look for it especially during “The Today Show,” “Shark Tank,” SportsCenter’s30 for 30” and NBA and NCAA games.

There’s also an accompanying print campaign on view at SEPTA stops around the city, including the 16th and Walnut bus stop and the Broad Street Line’s City Hall station.

“My goal is to find one of the SEPTA ads and take a pic next to it — how surreal!” she said.

_

Full disclosure: Technically Media cofounder and CEO Christopher Wink is on the board of and Coded by Kids. He was not involved in this report.

-30-
LEAVE A COMMENT

From our Partners

Molly de Aguiar wonders why philanthropy isn’t ‘placing bigger bets’

Who is covering you? Meet the new Generocity freelancers

Netroots Nation opened its gathering at the Convention Center yesterday. Today, it’s #NNActionJawn

SPONSORED

Generocity Philly

PA Humanities Council helps communities reclaim their stories

Malvern, PA

People's Light

Major Gift Officer

Apply Now
Philadelphia, PA

ASAP/After School Activities Partnerships

ASAP Debate Coordinator

Apply Now

Semra Filikçi’s year of living resolutely

Amber Hikes reshaped the the Office of LGBT Affairs. Now she’s moving on

SPONSORED

Generocity Philly

Nonprofits and startups can win up to $360K at the WeWork Creator Awards

Philadelphia, PA

ASAP/After School Activities Partnerships

ASAP Chess Coordinator

Apply Now
Manayunk, Philadelphia, PA

Starfinder Foundation

Business Development Manager

Apply Now
Philadelphia, PA

SquashSmarts Inc.

Director of Development & Events

Apply Now

Sign-up for daily news updates from Generocity