(Screenshot via Vimeo)
United By Blue (UBB), the social enterprise that pledges to remove one pound of trash from rivers, streams and oceans for every product sold, has been driving across the country to clean up the nation’s waterways.
Last month, the company embarked on its first nationwide waterway cleanup project: The Bluemovement Road Trip, a 21-city tour from June 1 to Aug. 3. Stops include Birmingham, Las Vegas, Omaha and Boise.
The goal of the tour is to create community ties between partners — specialty retailers, conservation or municipal partners, and volunteers — beyond the East Coast, where UBB’s four stores are located.
The initiative’s official themes of community, water and the individual “have shaped what our cleanups program is today,” Head of Cleanups Kelly Offner said in a statement. “In the past eight years of cleanups, we have witnessed the power that our community of volunteers wields, especially when the health of their local waterway is at risk.”
Two sustainability advocates, Kelly Hilovsky and Jeff Butler, have been hired to lead the road tip, which includes driving 7,500 miles and “sharing stories of conservation and creating and strengthening relationships with communities across the country” on social media according to a release.-30-
From our Partners
Power Moves: Jasmine Sessoms joins Community College of Philadelphia
Teach your children well: A sense of community and intergenerational appeal are key to this event’s success
How PHMC enables employees to turn their passion into purpose
PA Humanities Council helps communities reclaim their stories
Philadelphia Youth Network seeks proposals for summer employment programs
#ProTip: Stop saying you want to give back
‘Homegrown’ leadership is the way to make meaningful change in communities
Nonprofits and startups can win up to $360K at the WeWork Creator Awards
Sign-up for daily news updates from Generocity