(Screenshot via Vimeo)
This story is part of "Sustainability" month of the Generocity Editorial Calendar. Find the series here.
United By Blue (UBB), the social enterprise that pledges to remove one pound of trash from rivers, streams and oceans for every product sold, has been driving across the country to clean up the nation’s waterways.
Last month, the company embarked on its first nationwide waterway cleanup project: The Bluemovement Road Trip, a 21-city tour from June 1 to Aug. 3. Stops include Birmingham, Las Vegas, Omaha and Boise.
The goal of the tour is to create community ties between partners — specialty retailers, conservation or municipal partners, and volunteers — beyond the East Coast, where UBB’s four stores are located.
The initiative’s official themes of community, water and the individual “have shaped what our cleanups program is today,” Head of Cleanups Kelly Offner said in a statement. “In the past eight years of cleanups, we have witnessed the power that our community of volunteers wields, especially when the health of their local waterway is at risk.”
Two sustainability advocates, Kelly Hilovsky and Jeff Butler, have been hired to lead the road tip, which includes driving 7,500 miles and “sharing stories of conservation and creating and strengthening relationships with communities across the country” on social media according to a release.
Last year, UBB hit the one-million-pounds removal mark, alongside expanding its flagship shop here in Philly.
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