United By Blue is on tour to clean the country's waterways - Generocity Philly

Purpose

Jul. 12, 2018 10:13 am

United By Blue is on tour to clean the country’s waterways

The Bluemovement Road Trip kicked off in Richmond on June 1 and will finish in Urbana, Il. on Aug. 3, with stops in Arizona, South Dakota and more in between.

Bluemovement.

(Screenshot via Vimeo)

United By Blue (UBB), the social enterprise that pledges to remove one pound of trash from rivers, streams and oceans for every product sold, has been driving across the country to clean up the nation’s waterways.

Last month, the company embarked on its first nationwide waterway cleanup project: The Bluemovement Road Trip, a 21-city tour from June 1 to Aug. 3. Stops include Birmingham, Las Vegas, Omaha and Boise.

The goal of the tour is to create community ties between partners — specialty retailers, conservation or municipal partners, and volunteers — beyond the East Coast, where UBB’s four stores are located.

The initiative’s official themes of community, water and the individual “have shaped what our cleanups program is today,” Head of Cleanups Kelly Offner said in a statement. “In the past eight years of cleanups, we have witnessed the power that our community of volunteers wields, especially when the health of their local waterway is at risk.”

Two sustainability advocates, Kelly Hilovsky and Jeff Butler, have been hired to lead the road tip, which includes driving 7,500 miles and “sharing stories of conservation and creating and strengthening relationships with communities across the country” on social media according to a release.

Last year, UBB hit the one-million-pounds removal mark, alongside expanding its flagship shop here in Philly.

https://www.instagram.com/p/BlEVGOUA5Ib/?taken-by=unitedbyblue

-30-
LEAVE A COMMENT

From our Partners

Sustainability and public art: A closer connection than you’d think

Scribe explores oral history in ‘Power Politics’ series, funds emerging media makers

6 things we know about you

SPONSORED

Generocity Philly

Meet Kim Andrews, new executive director for The Fund for Women and Girls

3645 Lancaster Ave

Al-Bustan Seeds of Culture

Multimedia and Operations Coordinator

Apply Now
Philadelphia, PA

Youth Sentencing & Reentry Project (YSRP)

Policy Coordinator

Apply Now
Philadelphia

ImpactPHL

Director of Brand & Narrative

Apply Now

How to create a CSR initiative built to last

cinéSPEAK and the future of cinema in West Philly

Power moves: John Fisher-Klein becomes The Attic’s new executive director

SPONSORED

Generocity Philly

Be the leader to bring a 26-year mission into the future in Chester County

Philadelphia, PA

The Lenfest Institute for Journalism

Advancement Associate

Apply Now
Wayne, PA

The Main Line Chamber of Commerce

Manager, Communications and Events

Apply Now
Philadelphia, PA

Fairmount Park Conservancy

Chief Communications & Community Affairs Officer

Apply Now

Sign-up for daily news updates from Generocity