Revamping your nonprofit’s digital strategy? The Tech in the Commons ebook reboot is here

You manage a nonprofit’s digital engagement efforts. You want to better reach your target audience. You’re stuck on how to make that happen.

We can help.

Generocity launched Tech in the Commons as a reporting and event series on digital engagement strategies for place-based nonprofits in Spring 2017. Then, for six weeks this past spring, we brought it back with in a reworked format, and Comcast NBCUniversal joined Knight Foundation as a sponsor.

Attendees across the six sessions represented nearly 100 organizations from around the city, and presenters included local nonprofit pros such as the Free Library of Philadelphia’s Joel Nichols and Nathaniel Eddy, the City of Philadelphia’s Ellen Hwang and Mark Wheeler and Philadelphia Science Action’s Gina Lavery, Marion Leary and Ashley Winslow.

2018’s topics:

• Social media for action
• Digital and data storytelling
• Augmented and virtual reality
• Citizen-centric Smart Cities solutions

This year, we hosted two project nights where attendees could dig deeper into two topics, Smart Cities and data storytelling, thanks to the help of experts from the City of Philadelphia and Code for Philly. We also added a gamification aspect where attendees could earn badges for things like bringing a friend and attending a project night.

Didn’t attend? No problem: We recently revamped our Tech in the Commons ebook, where you can find practical tips and conceptual explanations of both years’ topics. This edition includes new chapters based on past reporting, plus bonus guest posts and an updated resources list.

Its lessons aim to help your organization spruce up its engagement strategy for the sake of attracting new audiences, both online and in the real world. Each section features how-tos as well as stories about impact leaders who have used them and succeeded.

P.S. We promised that if any attendees earned at least two of the six possible badges, we’d include their names in a future Tech in the Commons story. Here are our super attendees:

• Faye Anderson, All That Philly Jazz
• Yvonne Ellison
• Jean Guerilus, DAS Canvas
• Najia Ransome, SMI
• Alex Rivera, Comcast NBCUniversal
• Rom Shamwell, Collegefairmagazine
• Deborah Wyse