Amid crisis, Generocity is deepening our journalism in Philadelphia. Help us - Generocity Philly


Apr. 20, 2020 8:00 am

Amid crisis, Generocity is deepening our journalism in Philadelphia. Help us

We're expanding the Generocity Journalism Fund to help us expand our reporting on the social and economic impact of this pandemic-recession, and how nonprofits can navigate it. Here's a list of ways to get involved.

Generocity's editor is Sabrina Vourvoulias, at right. Her predecessor is Julie Zeglen, now Managing Editor of our sister site

(Photo by Dominique Nichole)

Crisis tends to clarify what is important.

In the last month, as a pandemic ravaged communities and set off an economic shock, we’ve found Generocity more valuable than ever. Audience up, and the stories of impact are growing. We’re aiming to be a resource for nonprofit professionals and impact leaders to stay informed on the best practices to navigate their organizations, and their own careers, through turbulent times. (I won’t even get into our remarkable editor fielding calls about sudden food security)

As a health crisis continues and a likely recession takes root, we intend to deepen our journalism— even though existing macroeconomic forces are presently crushing local journalism.

During this time, we’re investing in two full-time reporters for Generocity’s sister publication One will be in Baltimore, and the second will be in Philadelphia, alongside Paige Gross and Managing Editor Julie Zeglen, who was formerly Generocity’s editor.

For the last year, Generocity’s editor has been the accomplished newsroom veteran Sabrina Vourvoulias, whom we empowering to oversee an expansion of Generocity’s unique beat. Her decades in local journalism, nonprofit leadership and immigrant communities is invaluable. We have several important journalism series to announce. As this reporting becomes more important during crisis, I wanted to reiterate how you can support this work.

Today we are expanding the Generocity Journalism Fund, a pool of funding that goes directly to our reporting.

Contribute to the Generocity Journalism Fund

First introduced in the fall as an expansion of the individual membership program we rolled out the year prior, this is the primary vehicle we will use to expand our reporting. Thank you for those of you are already supporting our work; that means the world.

From our Partners

This is primarily either a $100 annual individual membership (or $10 monthly) or a $1,500 organizational contribution. Additionally, we want to make clear the various ways you can support expanding our work.

How can my organization work with Generocity?

  1. Contribute to the Generocity Journalism Fund: As introduced here, if you want to make an organizational contribution to ensure we’re here to report on your organization’s work, consider making a contribution and think of that as an annual act of support. That’s here.
  2. Underwrite Generocity storytelling you want to see: If you want support for stories or virtual events (town halls, webinars, etc.) that fulfill your organization’s mission, our product team can help. If you have a passion that important stories of impact aren’t being told enough, you can underwrite our newsroom to do more of that issue-based reporting.
  3. Work with Generocity to support your hiring needs: We specialize in employer brand marketing and direct placement support. That work has always contributed to our newsroom. We’re going to do more of it. If you’re in a position of growth, consider us as a way to both meet your organizational goals and support local economic reporting.

For insight on any of these methods of support (or more creative solutions), you can email me ( and/or my colleague Vincent Better (, who works everyday to make connections in the Philadelphia region and beyond.

How can I as an individual support Generocity?

  1. Contribute individually to the Generocity Journalism Fund: We are maintaining our individual membership program. Details of the value here.
  2. Subscribe and share: Reading, subscribing and talking to us is always the best first step. We have a daily headlines email. Join here. Otherwise, following and sharing our work on social and with your network helps us serve more people. We also want to hear from you, on social and via email.
  3. Attend our virtual events and chip in: Starting on May 7 (details to come), Generocity and our sister site will be hosting a series of virtual events focused on career and organizational navigation in times of crisis. Many of these will be free to attend to remain accessible, though any contributions will go toward our Journalism Fund.

At times of crisis, we find just how valuable and to whom we are. aims to become a more valuable tool to support navigating the choppy local economy and your career. We appreciate any support to get us there.


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