Corporations were invented four hundred years ago to capitalize investments. Nonprofits were devised to incentivize donations. The LLC was created to defend shareholder interest.

None were designed for employee value first. In some sectors and at some times, unions did that work. Today, the most widespread tool for securing the interests of the people behind organizations is a fuzzy concept we call “workplace culture.”

No surprise this has changed. For an increasing portion of the American economy, no longer is the ship, nor the inventory, nor the machine the most valuable asset of an organization. It’s the people. How those people interact, how they identify, what mission, vision and values motivate them, and why they show up everyday — these are the questions that define company culture.

You, then, the torchbearers of workplace culture, are responsible for a crucial component of the American economic system. You are at the intersection of leadership and teammate, of vision and implementation, of theory and practice.

Generocity is inviting you to join a new curated weekly newsletter focused on growing powerful teams and dynamic workplace cultures: the Culture Builder newsletter. We’ll share our reporting and resources from around the world on real tips, advice and insight into how workplaces can be more effective, productive and happy.

It’ll include a note from me, Chris Wink, the CEO and cofounder of Technically Media, informed by my decade-plus of reporting on the most — and least — successful company cultures in the country.

You can register and be sure to get the first edition:

Today’s understanding of company culture came out of what we’ve called human resources for most of the 20th century. But the Personnel Department has gotten quite the rebrand inside the companies that dominate the most dynamic parts of our economy, where talent attraction and retention are modern acts of research and development. It’s the rise of people operations, where we put the people first.

This newsletter will bring to your inbox everything you need to know to invest in your organization’s people, culture and dynamics. We’ll look at interactions and activations; talent attraction and retention and both internal and external dynamics.

This stuff is hard. We’ll help you do it better.