About Generocity - Generocity Philly

About Generocity

Generocity is a local social impact news and events group with a mission of building better communities through smarter impact. We do this through news, events and services. The focus of our reporting and convening is on how nonprofit, social enterprise and other mission groups can maximize their impact. Our audience are funders and leaders of mission organizations who care about maximizing impact.

Founded in fall 2009 by philanthropist Sandra Baldino, Generocity has been published by Technically Media since October 2015. Technically Media is a local niche news organization that publishes social impact site Generocity.org and local tech news network Technical.ly.

Our Staff

Generocity is made of a committed group of (mostly) young urbanists in the Northeast Corridor.


Sabrina Vourvoulias ( @followthelede / Send an email ) Sabrina Vourvoulias was the editor of Generocity.org from February 2019 until November 2021. Previous to joining the team, she worked as managing editor of a number of English- and Spanish-language Philadelphia-area news organizations, where her work has earned everything from José Martí awards to an Emmy. She is also a novelist and short fiction writer. Born in Thailand and raised in Guatemala, she has lived in Chester County with her family for the past two decades.

Office Manager

Na'Tosha Wyles ( @ / Send an email ) Na’Tosha Wyles is the Office Manager for Technically Media. Prior to joining Technically, she worked in public relations, customer service, video production, and media. Her most recent position was as an Order Management Specialist for Comcast Business and Retention Specialist for Comcast Cable. Over the span of her five years in that position, she further strengthened her professional skills. She is an alum of Rider University, and is originally from New Jersey but resides in Philadelphia. When not working Na’Tosha does stand up and sketch comedy in different cities. She also enjoys watching and creating indie films.


Christopher Wink ( @christopherwink / Send an email ) Christopher Wink is the cofounder and Chief Executive Officer of Technically Media, which publishes Generocity.org and local tech news and events network Technical.ly. In that capacity, he is a lead organizer of Philly Tech Week and Baltimore Innovation Week, among other events that bring smart people together. Previously, he worked for a homeless advocacy nonprofit and was a freelance reporter. He writes frequently about media and entrepreneurship on his personal blog at christopherwink.com and tweets @christopherwink. The Temple University alumnus is a bicycle commuter and resident of the Fishtown neighborhood of Philadelphia.

VP of Philadelphia Initiatives

Vincent Better ( @ / Send an email ) Vincent Better is the VP of Philadelphia Initiatives at Technically Media. Previous to joining the team, he served as an independent consultant and the VP of Digital Solutions at Pennlive.com, one of the leading digital properties in the state of PA. His strategy experience transcends both national brands and small, local businesses. The native of Baltimore and Temple alum also enjoys cycling and live music.

Marketing and Partnerships Manager

Katrina Denk Gonzalez ( @ / Send an email ) Katrina Denk Gonzalez is the Marketing and Partnerships Manager for Technically Media. With an extensive background in marketing, primarily focused on B2B and tech, she has worked in global corporate, agency and small business environments. Katrina enjoys utilizing her personal and professional experience to support causes and entrepreneurs. Some of her fav pastimes and interests include traveling, artsy stuff, exercising, drinking coffee, spoiling her pets, and laughing with friends and family.

Operations Manager

Jane Lee ( @ / Send an email ) Jane Lee is the Operations Manager for Technically Media. Previous to joining the team, she held roles in Retail Management and Buying for specialized boutiques. Jane is currently a MBA candidate at Temple University. She is an avid reader and dedicated to rescuing stray cats.

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