Krista Terrell is a public relations and marketing practitioner with 20 years of experience in the arts and cultural sector. In 2021, she was named President of the Arts & Science Council (ASC) – a local arts agency investing in the people, programs and ideas that move us toward a more equitable, sustainable and innovative creative ecosystem in Charlotte-Mecklenburg.
Krista has been with ASC for 19 years. Her recent role was Vice President of Marketing & Communications where she led PR and Marketing efforts ranging from branding, media relations and crisis communications to advocacy, digital strategy, and influencing for diversity, equity and inclusion.
Krista launched CharlotteCultureGuide.com, a consumer-facing platform that serves as a gateway for residents and visitors to learn about and connect to arts and cultural experiences. She also plays a lead role in planning and implementing ASC’s two signature community engagement events: Culture Feast where 800 people share a community table dinner in uptown Charlotte and build bridges through arts and cultural experiences and Connect with Culture Day where more than 11,000 residents engage in arts and cultural experiences for free.
She is a member of PRSA’s Board of Ethics and Professional Standards and is active in the Charlotte chapter of PRSA where she serves on the APR committee and the Diversity & Inclusion committee, where she also served as co-chair. Krista is also PRSA Charlotte’s inaugural recipient of the Mosaic Award in 2020 that recognizes a PR practitioner that advocates for diversity and inclusion in their work.
A native of Augusta, Ga., Krista earned her B.A. in Communications Arts (specializing in Public Relations) from Johnson C. Smith University and her APR (Accreditation in Public Relations) from the Public Relations Society of America (PRSA).
Krista is married with two young sons.
When the Arts & Science Council of Charlotte-Mecklenberg, NC released its inaugural cultural equity report earlier this year, the reaction from legacy cultural organizations was startling, says guest columnist Krista Terrell.