Check it out: Generocity's new logo and how we got there - Generocity Philly

Method

Nov. 6, 2015 12:30 pm

Check it out: Generocity’s new logo and how we got there

For the last five years, you’ve become accustomed to this logo: But as Generocity enters a new era, it’s time for a fresh look. Presenting: As Philadelphia has grown, we’ve grown right along with it. Our coverage has evolved beyond the nonprofit world into social entrepreneurship, impact investment and government. Now that we are a […]

For the last five years, you’ve become accustomed to this logo:

GCA-logo-2013

But as Generocity enters a new era, it’s time for a fresh look. Presenting:

Generocity-Logo
As Philadelphia has grown, we’ve grown right along with it. Our coverage has evolved beyond the nonprofit world into social entrepreneurship, impact investment and government.

Now that we are a part of the Technically Media team, we wanted to refresh the look to reflect our new publisher, while also calling back to our history.

Featuring a deeper shade of purple, the new logo represents a “growing up” of Generocity as we dive deeper into the mechanics of Philly social impact. We’re a little older, a lot wiser, and now more representative of the growing community that is establishing Philadelphia as a center of innovation and triple bottom line enterprise.

Today you’ll start seeing the new icon popping up around social media, featuring the “o” from the full logo:

Generocity-Icon

When we thought about what ideas we wanted to represent in the logo, we of course came to the ever-used light bulb and lightning bolt. Don’t get me wrong — I love the lightning bolt, in all its Ben Franklin-esque glory. (How badass is it for one person to co-opt something as universal as a lightning bolt, by the way?) In this logo, we wanted to hint at those common innovation icons, but go a little bit further.

From our Partners

The arrows that you’re seeing represent not only that “lightning” effect, but also exchange. We cover people from all sectors, all parts of the city, and we believe people should be constantly reaching outside their box to exchange ideas, share knowledge, and learn from each other so that our city gets bigger, better, faster and stronger.

An overhaul of this website is also on the way — expect the unveiling early next year. As our coverage ramps up, you’ll see us covering the crucial pieces that make any organization grow — logistics, funding, best practices. And as we do that, we’ll be simultaneously providing opportunities for the community to exchange ideas. Onward!

-30-
LEAVE A COMMENT

From our Partners

Generocity.org and hiring experts Jane.HR to launch Generocity Nonprofit Leadership Search program

The Conversation: What you need to know about making masks at home

Space and place for social impact: This month we take a special look at ‘The Workplace’

SPONSORED

Generocity Philly

Inscripción Doble en Congreso: Lo que trae el futuro

1515 Arch Street Philadelphia, PA 19102

City of Philadelphia, Rebuild

Director of Evaluation and Learning

Apply Now
Remote; from home office

New Horizons Senior Center

Communications Assistant

Apply Now
Philadelphia and Bala Cynwyd

JFCS of Greater Philadelphia

Youth Engagement Program Coordinator

Apply Now

9 social impact-themed events to check out at DesignPhiladelphia 2018

Take Generocity’s super-quick, 5-question reader survey

Programming note: Generocity isn’t publishing this week

SPONSORED

Generocity Philly

Dual Enrollment at Congreso: Where does it go from here?

Philadelphia, PA

United Way of Greater Philadelphia & Southern New Jersey

Chief Knowledge Officer

Apply Now
Philadelphia, PA

Campus Philly

President

Apply Now
Philadelphia, PA

The Pew Charitable Trusts

Senior Officer Pew Fund

Apply Now

Sign-up for daily news updates from Generocity