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Takeaway from Klein News Innovation Camp? The future of news is in our hands

November 18, 2019 Category: FeaturedLongPurpose
If the future of media is hopelessly bleak, no one got the memo during the course of Saturday’s Klein News Innovation Camp.

Media professionals near and far came together for the 11th edition of Philly’s annual news unconference, which featured presentations around the future of news. After swapping Twitter handles over a luxurious breakfast spread provided by Temple University, attendees were off to a day that would feature journalism geekery, surprise guests, and Klein Camp’s first-ever freelancer pitch auction.

With the exception of the lunchtime keynote, all sessions were held on the same floor at the Klein College of Media and Communication. The first block of the day featured sessions like Chris Satullo’s provocatively-titled presentation “Are the News Media Killing Democracy?”; a panel on “Funding the Future Newsroom” moderated by‘s managing editor Julie Zeglen with funders Molly de Aguiar of Independence Public Media Foundation, Cheryl Thompson-Morton of the Lenfest Institute for Journalism and Anna Nirmala of the American Journalism Project; and a spirited discussion around collaborative journalism presented by the Broke in Philly project collaborators.

“Funding the Future Newsroom” panel, l to r: Julie Zeglen, Molly de Aguiar, Cheryl Thompson-Morton and Anna Nirmala. (Photo by Marta Rusek)

“You can gamify collaboration — all journalists like to see their name out there,” Billy Penn editor Danya Henninger explained during the Broke in Philly collaborative panel. Henninger believes that encouraging collaboration across platforms increases the likelihood that a piece could be seen on the air, which makes everyone involved look good.

For Sara Lomax-Reese, the president and CEO of WURD Radio, collaborative coverage translates into deeper storytelling experiences. “We’re all still trying to get the story first,” she said. “Nothing replaces the urge for scoops or to be first. The real power of the collaborative approach is to tell more complex stories in deeper, more meaningful ways.”

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One collaboration that turned into meaningful coverage was presented by SAP and the Associated Press as part of the second block of presentations. “A Conversation on D&I in the Workplace” looked at the process that led to a business software company partnering with a major news organization on a workplace diversity survey inspired by the #MeToo Movement.

L to r: moderator Fabiola Cineas from Philadelphia Magazine; Emily Swanson from AP; and Lloyd Adams from SAP. (Photo by Marta Rusek)

“Data and numbers don’t always give us the full information we need to understand an issue,” said Emily Swanson, director of public opinion research at AP. “Personal information and reporting help give us the whole story.”

When asked how smaller companies with limited financial means can take action and launch their own D&I initiatives, SAP’s Lloyd Adams suggested taking on one issue at a time. “You have to start somewhere, even if you just pick one thing you want to improve upon,” he said. “But don’t let perfection be the enemy of good. It really does need to be something that is imperative, and the leadership team needs to live it.”

As the first half of the day concluded, attendees headed to lunch. This year’s lunchtime keynote fireside chat welcomed CNN host and SiriusXM radio personality Michael Smerconish, who spoke to Technically Media co-founder and CEO Christopher Wink about the evolution of his career alongside the media landscape.

CNN host and SiriusXM radio personality Michael Smerconish and Technically Media co-founder and CEO Christopher Wink. (Photo by Marta Rusek)

“Opinions are in demand, but facts are in short supply,” Smerconish said. As he talked about news and entertainment, and how the lines between the two are becoming more and more blurred, Smerconish and his lunchtime audience were visited by a rogue sparrow that unleashed a tweet storm for the remainder of the talk.

Freelancer Shalon Baylis pitches a story to editors: Sabrina Vourvoulias of Generocity (missing from photo) and, l to r, front row, Julie Zeglen of, Patrick Kerkstra of, Eugene Sonn of WHYY, Danya Henninger of Billy Penn, Wendy Warren of NBC!)/Telemundo62 and Brian Howard of Philadelphia Magazine, while Technically Philly’s CEO Chris Wink looks on. (Photo by Marta Rusek)

Following lunch was the inaugural “Freelancer Story Auction” led by Wink, who kicked things off with a lively introduction before letting the bids begin. Eight freelancers pitched stories, some in the very early stages of development, to editors from Billy Penn, Philadelphia Magazine, The Philadelphia Inquirer, WHYY, Generocity, NBC Philadelphia/Telemundo62, and All pitches were sold, including to surprise bidder Julie Hancher of sustainable lifestyle blog Green Philly.

Afternoon sessions featured sessions on community-building through podcasts and dinner parties and strategies for thriving as a remote reporter. Then there were unexpected gems like Aram Zucker-Scharff‘s “A Distributed Future for Journalism,” which described an internet experience that is more decentralized and open. Zucker-Scharff, a developer for the Washington Post, dazzled attendees with a step-by-step process for creating DIY servers and static websites that could distribute content and operate outside of the influence tech giants like Amazon and Microsoft, who control over 230 million IP addresses combined.

The ability to house websites on servers that can bypass state-sanctioned censorship in nations that limit access to certain content, or to just save your own work in the event that your former employer’s website goes away, opens the door to possibilities journalists should pay attention to, Zucker-Scharff explained. “Now is the time to get in and influence how these systems are built,” he said.

One of the most inspiring presentations came from Alison Burdo of the Initiative for Better Gun Violence Reporting. Turning the tide of gun violence begins with refocusing on those impacted most by it.

“The shooter’s narrative is the least important narrative,” she explained. “The victim’s narrative should be the focus.” Burdo shared that the majority of gun violence victims survive, and for every news story that covers gun-related deaths, there are many more stories about survivors and their communities that are not getting airtime.

Alison Burdo of the Initiative for Better Gun Violence Reporting. (Photo by Marta Rusek)

Burdo’s session on covering community gun violence was co-hosted by WHYY’s Community Contributors and Engagement Editor Chris Norris, who offered strategies for avoiding fear-based reporting and embracing opportunities to engage with communities affected by gun violence directly.

“Go to community events and embed yourself,” Norris said. “Take off your reporter hat, and put on your neighbor hat.” For Norris, building trust is as important as presenting the narratives around the epidemic of gun violence.

To close out her presentation, Burdo shared a call to action that summed up the entirety of the day and its lessons perfectly: “Report with intention.”


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