TRACE project reporter Lynette Hazelton talks with Bread & Roses Community Fund and Philadelphia Black Giving Circle about why large grantmakers are beginning to think like their much smaller counterparts.

"It’s not a job. It’s helping the people taking care of the people. It’s being out reaching the people where they are," Caring for Friends CEO Vincent Schiavone told new Generocity contributor Marilyn Kai Jewett.