Event: Getting Heard on a Noisy Giving Tuesday

The Philadelphia Foundation will host a one-hour presentation to provide nonprofits with toolkits, best practices, case studies, and examples to organize your very own Giving Tuesday campaign.

The one-hour presentation will include a keynote speach from Lansie Sylvia, director of engagement at Here’s My Chance. Sylvia will discuss communications and social media strategies to help nonprofits make the most out of Giving Tuesday.

There has been some debate in the nonprofit sector about whether Giving Tuesday is helpful or harmful to nonprofit fundraising efforts. Laura Otten, director of the LaSalle Nonprofit Center, has argued that Giving Tuesday detracts from year-round giving by concentrating donors into a single day. Forbes Magazine contributor Tom Watson also recently examined the pros and cons of Giving Tuesday.

However, the information presented will be useful beyond just Giving Tuesday campaigns. Betsy Anderson, communications director for the Philadelphia Foundation, said that the information would absolutely be helpful beyond the one day of the year that Giving Tuesday takes place.

“These things can be applied for Giving Tuesday,” she said, adding that nonprofits “need to build support throughout the year, not just do a one-time ask, because that’s not going to be effective.” 

In addition, at the event, Rock to the Future Philly will talk about how it used social media as a platform to publicize the event and highlight the important work that they do in our community. Wistar Institute’s Giving Tuesday campaign, which included a “Cups” parody outreach video that incorporated the talents of staff members beyond the development team, will also be discussed.

See Wistar Institute’s parody video of “Cups” they created for Giving Tuesday below:

When: Thursday, August 21, 2014, 3:30 p.m. to 4:30 p.m.
Where: National Museum of American Jewish History, 101 South Independence Mall E., Philadelphia, PA 19106
Register: On EventBrite

Feature Image via Giving Tuesday’s Facebook page by Sammy Munsch