Valerie Johnson, Author at Generocity Philly

Valerie Johnson

Valerie Johnson, MBA, CFRE, joined Pathways to Housing PA as director of institutional advancement in 2018. Prior to that, Valerie also worked as a fundraiser for Council for Relationships, Valley Youth House and the American Association for Cancer Research. A member of the Association of Fundraising Professionals since 2012, Valerie now serves on its board of directors and co-chairs the program committee. Valerie studied marketing at Drexel University and is finally starting to come to terms with the fact that she's going to have to stop calling herself a young professional soon.

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Are simplified grant applications here to stay? column

Aug. 31, 2020 9:18 am

Are simplified grant applications here to stay?

After moderating a virtual Funders Forum, columnist Valerie Johnson explores the grant application changes that would make life easier for nonprofits seeking funding.
Don’t perpetuate harm while parading it as diversity column

Aug. 3, 2020 7:29 am

Don’t perpetuate harm while parading it as diversity

The many nonprofits that are rushing to recruit people of color to their board and executive staff are likely unprepared to provide truly inclusive spaces for those folks, says columnist Valerie Johnson.
Feeling anxious? You are not alone column

Jun. 30, 2020 7:54 am

Feeling anxious? You are not alone

With the pandemic still happening and many people learning how to cope with unknowns and a new daily routine, columnist Valerie Johnson says she's seeing a lot of folks whose anxiety is flaring up.
Do you feel like you are drifting in the sea of fundraising on a tiny raft, all alone? column

May 28, 2020 12:12 pm

Do you feel like you are drifting in the sea of fundraising on a tiny raft, all alone?

If you’re out there and wondering if you’re doing it right, columnist Valerie Johnson has some suggestions for you.
Admin vs programs: It doesn’t have to be a nonprofit throwdown column

Apr. 1, 2020 8:33 am

Admin vs programs: It doesn’t have to be a nonprofit throwdown

"Over the years I’ve made a lot of friends on the program side, and I’ve been fortunate that they share with me their thoughts on how [my] decisions affect them," says columnist Valerie Johnson.
Guess what? 51% of fundraising pros want to leave their jobs by 2021 column

Mar. 12, 2020 8:02 am

Guess what? 51% of fundraising pros want to leave their jobs by 2021

"We have to develop the next generation of fundraisers — and fast," says columnist Valerie Johnson.
Let’s be real, sometimes getting four rooms painted by a group of volunteers can cost more than help column

Jan. 31, 2020 8:55 am

Let’s be real, sometimes getting four rooms painted by a group of volunteers can cost more than help

"The time, effort, and materials that go into coordinating a successful volunteer day that is meaningful for the volunteers has tangible value," says columnist Valerie Johnson. 
In marathons, as in professional life, it helps to have a challenging goal column

Jan. 14, 2020 8:33 am

In marathons, as in professional life, it helps to have a challenging goal

Feeling uninspired or unfulfilled at work? Perhaps it’s because you're not working towards a goal that pushes you out of your comfort zone, says columnist Valerie Johnson.
Pro-tip: If your pitch is patronizing, you’re gonna strike out column

Dec. 10, 2019 7:43 am

Pro-tip: If your pitch is patronizing, you’re gonna strike out

Columnist Valerie Johnson has some words for those who discount the expertise of the women professionals they're selling to. And those who have to have the last word.

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