Valerie Johnson, Author at Generocity Philly

Valerie Johnson

Valerie Johnson, MBA, CFRE, joined Pathways to Housing PA as director of institutional advancement in 2018. She co-hosts a podcast, Beyond Philanthropy, alongside Monique Curry-Mims. Valerie also worked as a fundraiser for Council for Relationships, Valley Youth House, and the American Association for Cancer Research. Valerie serves on the Association of Fundraising Professionals board of directors as vice president of education and professional development and has been a featured speaker for PANO, NTEN, the Lancaster County Community Foundation, AFP GPC, and AFP Brandywine. She's mom to cats Agador and Spartacus, and studied marketing at Drexel University.

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Nonprofit fundraisers: this is your moment column

Dec. 6, 2021 7:00 am

Nonprofit fundraisers: this is your moment

By Valerie Johnson / contributor

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A third of all annual giving takes place in the average December, and it's rare that both need and funds are high. They are now.
How the pandemic is changing individual nonprofit donors column

Nov. 26, 2021 7:45 am

How the pandemic is changing individual nonprofit donors

By Valerie Johnson / contributor

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Giving Tuesday 2020 broke all previous records. Will 2021 do it again? The results could predict a new era of individual donations
How philanthropy will be different (and the same) after the pandemic column

Nov. 22, 2021 7:45 am

How philanthropy will be different (and the same) after the pandemic

By Valerie Johnson / contributor

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A process called trust-based philanthropy is in. Don't expect your post-grant reports to go away though.
You don’t have to start your own nonprofit to get the impact you want column

Sep. 1, 2021 3:55 pm

You don’t have to start your own nonprofit to get the impact you want

By Valerie Johnson / contributor

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You know who really needs your passion for a cause? The people who are already on the ground, doing the work, says Generocity columnist Valerie Johnson.
A year after the declarations of ‘Black Lives Matters’, was it all a show? column

Aug. 10, 2021 8:43 am

A year after the declarations of ‘Black Lives Matters’, was it all a show?

By Valerie Johnson / contributor

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It’s hard to gauge what has actually changed in most workplaces to create a more equitable and inclusive environment for staff, says Generocity columnist Valerie Johnson.
From top to bottom, the way we do what we do in fundraising is designed to uphold the status quo. How do you change that? column

Jun. 21, 2021 2:30 pm

From top to bottom, the way we do what we do in fundraising is designed to uphold the status quo. How do you change that?

By Valerie Johnson / contributor

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Columnist Valerie Johnson wonders how to apply Community Centric Fundraising principles to large institutions that are deeply invested in traditional philanthropy.
What should the fundraiser do? featured

May 18, 2021 9:30 am

What should the fundraiser do?

By Valerie Johnson / contributor

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Imagine that someone with whom your nonprofit has contracted for services breaches one of your org's norms of conduct. Now imagine the impact of that on your clients....
Want to be a fundraiser? Be prepared to wear many hats column

Apr. 8, 2021 9:42 am

Want to be a fundraiser? Be prepared to wear many hats

By Valerie Johnson / contributor

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"To say we wear a lot of hats is almost putting it too lightly. We’re the middlemen, the sometimes unseen connective tissue that keep the wheels moving to connect supporters to our mission and keep the doors open," says columnist Valerie Johnson.
Hidden figures: Human services organizations’ clients are an inspiration column

Feb. 18, 2021 11:00 am

Hidden figures: Human services organizations’ clients are an inspiration

By Valerie Johnson / contributor

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"It’s tough to ask for help in the best of circumstances, and a global pandemic is certainly not the best of times," says Generocity columnist Valerie Johnson.
Let’s agree to leave our assumptions about donors and potential donors behind column

Jan. 21, 2021 4:33 pm

Let’s agree to leave our assumptions about donors and potential donors behind

By Valerie Johnson / contributor

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First things first, says Generocity columnist Valerie Johnson, it’s a myth that BIPOC and other marginalized communities don’t give. 

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