Valerie Johnson, Author at Generocity Philly

Valerie Johnson

Valerie Johnson, MBA, CFRE, joined Pathways to Housing PA as director of institutional advancement in 2018. Prior to that, Valerie also worked as a fundraiser for Council for Relationships, Valley Youth House and the American Association for Cancer Research. A member of the Association of Fundraising Professionals since 2012, Valerie now serves on its board of directors and co-chairs the program committee. Valerie studied marketing at Drexel University and is finally starting to come to terms with the fact that she's going to have to stop calling herself a young professional soon.

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Feeling anxious? You are not alone column

Jun. 30, 2020 7:54 am

Feeling anxious? You are not alone

By Valerie Johnson / contributor

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With the pandemic still happening and many people learning how to cope with unknowns and a new daily routine, columnist Valerie Johnson says she's seeing a lot of folks whose anxiety is flaring up.
Do you feel like you are drifting in the sea of fundraising on a tiny raft, all alone? column

May 28, 2020 12:12 pm

Do you feel like you are drifting in the sea of fundraising on a tiny raft, all alone?

By Valerie Johnson / contributor

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If you’re out there and wondering if you’re doing it right, columnist Valerie Johnson has some suggestions for you.
Admin vs programs: It doesn’t have to be a nonprofit throwdown column

Apr. 1, 2020 8:33 am

Admin vs programs: It doesn’t have to be a nonprofit throwdown

By Valerie Johnson / contributor

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"Over the years I’ve made a lot of friends on the program side, and I’ve been fortunate that they share with me their thoughts on how [my] decisions affect them," says columnist Valerie Johnson.
Guess what? 51% of fundraising pros want to leave their jobs by 2021 column

Mar. 12, 2020 8:02 am

Guess what? 51% of fundraising pros want to leave their jobs by 2021

By Valerie Johnson / contributor

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"We have to develop the next generation of fundraisers — and fast," says columnist Valerie Johnson.
Let’s be real, sometimes getting four rooms painted by a group of volunteers can cost more than help column

Jan. 31, 2020 8:55 am

Let’s be real, sometimes getting four rooms painted by a group of volunteers can cost more than help

By Valerie Johnson / contributor

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"The time, effort, and materials that go into coordinating a successful volunteer day that is meaningful for the volunteers has tangible value," says columnist Valerie Johnson. 
In marathons, as in professional life, it helps to have a challenging goal column

Jan. 14, 2020 8:33 am

In marathons, as in professional life, it helps to have a challenging goal

By Valerie Johnson / contributor

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Feeling uninspired or unfulfilled at work? Perhaps it’s because you're not working towards a goal that pushes you out of your comfort zone, says columnist Valerie Johnson.
Pro-tip: If your pitch is patronizing, you’re gonna strike out column

Dec. 10, 2019 7:43 am

Pro-tip: If your pitch is patronizing, you’re gonna strike out

By Valerie Johnson / contributor

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Columnist Valerie Johnson has some words for those who discount the expertise of the women professionals they're selling to. And those who have to have the last word.
Who are you calling ‘vulnerable’? featured

Nov. 21, 2019 11:50 am

Who are you calling ‘vulnerable’?

By Valerie Johnson / contributor

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"Why do so many nonprofits say that their services exist to support vulnerable populations?" asks Valerie Johnson in this month's column. She thinks it is a catch-all phrase that plays on stereotypes.
Hey, nonprofit pros —watch your language column

Oct. 9, 2019 8:09 am

Hey, nonprofit pros —watch your language

By Valerie Johnson / contributor

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Your job, as a leader, is to inspire and motivate — not to add to the stigma that your clients face, says columnist Valerie Johnson.
Dear funders, here are 6 things you could do better. Sincerely, your applicants column

Sep. 24, 2019 8:12 am

Dear funders, here are 6 things you could do better. Sincerely, your applicants

By Valerie Johnson / contributor

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Some funders — locally and nationally — are making a sincere effort to update their processes, says columnist Valerie Johnson. But, in her experience, they’re in the minority.

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