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Valerie Johnson

Valerie Johnson, MBA, CFRE, joined Pathways to Housing PA as director of institutional advancement in 2018. She co-hosts a podcast, Beyond Philanthropy, alongside Monique Curry-Mims. Valerie also worked as a fundraiser for Council for Relationships, Valley Youth House, and the American Association for Cancer Research. Valerie serves on the Association of Fundraising Professionals board of directors as vice president of education and professional development and has been a featured speaker for PANO, NTEN, the Lancaster County Community Foundation, AFP GPC, and AFP Brandywine. She's mom to cats Agador and Spartacus, and studied marketing at Drexel University.

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PSA: Good fundraisers don’t always make good managers column

Nov. 27, 2018 10:30 am

PSA: Good fundraisers don’t always make good managers

Ever heard of the Peter principle? Columnist Valerie Johnson offers some hiring tips for nonprofit development teams.
Those holiday how-to articles on where to donate your money? Tread carefully column

Nov. 5, 2018 11:25 am

Those holiday how-to articles on where to donate your money? Tread carefully

Philanthropic giving guides drive columnist and fundraiser Valerie Johnson crazy. Here's why, and her advice on avoiding bad advice.
Why the fundraising profession is custom-built for mentorship column

Oct. 10, 2018 9:45 am

Why the fundraising profession is custom-built for mentorship

Columnist Valerie Johnson on how beneficial relationships with more senior professionals can be for young nonprofit staffers — and vice versa.
The saga of Johnny Bobbitt holds a lesson for nonprofit fundraisers: Tell better stories column

Aug. 30, 2018 10:06 am

The saga of Johnny Bobbitt holds a lesson for nonprofit fundraisers: Tell better stories

Development pros must channel the same inspiration that prompted 14,000 people to donate a collective $400,000 to one man experiencing homelessness when sharing their organizations' missions, writes columnist Valerie Johnson.
You don’t need Lenfest wealth to make a difference column

Aug. 16, 2018 12:45 pm

You don’t need Lenfest wealth to make a difference

Fundraisers: Stop spending time strategizing about how you might be able to get to those bigwigs who have already committed the bulk of their giving to other nonprofits, and start paying attention to the next generation of philanthropists.
3 ways fundraisers can stay in touch with donors year-round column

Jul. 9, 2018 7:00 am

3 ways fundraisers can stay in touch with donors year-round

Summer may feel like the slow season, but development pros should never take a vacation from relationship building, writes columnist Valerie Johnson.
There will never be a ‘slow time’ for nonprofit pros. Here’s how to deal column

Jun. 12, 2018 12:45 pm

There will never be a ‘slow time’ for nonprofit pros. Here’s how to deal

"I will never be allowed the time to get to the fun things on my to-do list. That realization was the beginning of a new era for me." Columnist Valerie Johnson shares her productivity hacks.
Why nonprofits need to switch to person-first language immediately column

May 21, 2018 9:49 am

Why nonprofits need to switch to person-first language immediately

Direct-service orgs are perfectly equipped to drive large-scale adoption of more humanizing word use, argues columnist Valerie Johnson.
3 things your fundraising team wants to tell you but can’t column

Apr. 9, 2018 12:35 pm

3 things your fundraising team wants to tell you but can’t

Non-fundraisers, please note: There is no silver bullet to raising money.
Here’s how 10 development pros get their nonprofit boards involved in fundraising column

Mar. 8, 2018 7:20 am

Here’s how 10 development pros get their nonprofit boards involved in fundraising

Fundraiser Valerie Johnson asks for advice on encouraging board members to help out.