This Good World co-founders Lisa Kribs-LaPierre and Gavin Thomas.
This Good World is a platform that allows people to easily find socially-minded businesses in their city and in cities around the world.
“The initial conceptual idea was born from many conversations we [co-founders] had regarding the difficulty to find businesses to support based on their values and the positive action they were carrying out,” said co-founder Gavin Thomas. “Whether in our hometown or traveling to another city, we wanted to be able to support businesses who do good — there just wasn’t an easy way to find those businesses.”
Currently Philadelphia has 9 socially minded businesses or nonprofits on the map:
Yards Brewing Co.’s profile on This Good World.
Each member has a spot on the map so like-minded consumers can search by location, as well as a profile to explain what they do.
How to join
This Good World does not award certifications and does not have a strict policy for who can join the network.
“We don’t have a checklist that a business has to follow in order to be labeled a good business,” Thomas said. “That said, we do have a quick approval process for new members to ensure certain aspects such as honesty and to make sure they’re using the platform and profile appropriately.”
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Nonprofits can sign up for free, $250 per year for a small business, $1000 per year for a medium business, and $2500 for a large business. Thomas says they leave the interpretation of their size up to the business, but if a business asks for guidance, they typically define small as 1-20 employees, medium as 21-50, and large 50+, based on what their current membership base classifies themselves as.
The platform was also designed so that socially-minded businesses, regardless of what industry, could come together to collaborate with one another — both in their cities and beyond. Thomas said that their team currently facilitates collaboration between member businesses, but the goal is to build a tool that allows businesses to interact directly.
Thomas explained that the tool “will allow [businesses] to strike up those conversations with each other without having to go through our team.”
(Images courtesy of This Good World)-30-
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