In the last 18 months, it has become increasingly clear that the most effective way we connect, inform and engage our community of nonprofit professionals is in email. This week Generocity.org begins piloting a newsletter-first product.

"Our sector operates on the belief that we are stronger as a community. As a community, we owe it to ourselves to protect our clients’ and one another’s health and well-being," says Nonprofit AF's Vu Le.

You know who really needs your passion for a cause? The people who are already on the ground, doing the work, says Generocity columnist Valerie Johnson.

So we did.

“What we have done well is to recognize that our practices and policies could be disrupted to be more responsive." says Vanessa Briggs of the Brandywine Health Foundation.

Research shows the WIC program improves long-term outcomes for women and children. Participants have healthier babies who are more likely to be immunized, score higher on assessments of mental development and have lower incidences of obesity.